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Google Analytics

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.

New to Google Analytics? Check out our free courses to get started.

Choose your path

For anyone who has experience with Universal Analytics (UA), Google Analytics 4 (GA4) is the latest version of Google's analytics platform. Starting July 1, 2023, standard UA properties will stop processing data, so make the switch to GA4 as soon as possible.
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For anyone who's new to Google Analytics or simply needs to understand its fundamentals.
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For marketers or data analysts looking to explore Google Analytics, including advanced features and capabilities.
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For developers who want to tag a website or app, set up events or ecommerce, or build custom Analytics functionality.
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Take the Analytics Academy course on Skillshop

Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn how to navigate the Google Analytics interface, use reports for your business, and manage the data you send.

Watch Google Analytics videos

Learn how to set up Google Analytics 4 (the newest version of Google Analytics) on a website for the first time using Google Tag Manager.

Learn how Google Analytics 4 allows you to uncover relevant customer insights that you can quickly activate in Google’s media platforms to drive performance.

Learn what's happening to Universal Analytics, how it affects you, and what you should do about it so that you can continue measuring user activity on your website.

Learn the best practice methods for setting up your Google Analytics 4 account structure, including the use of Subproperties and Roll-up properties.

Watch more on the Google Analytics YouTube channel →

Continue learning

Learn about new features and functionality in the release notes for Google Analytics.

Ask Google Analytics questions to a community of practitioners to help accomplish your data collection and analysis goals.

Find Certified Companies and Sales Partners who can support you every step of the way.

Learn about Analytics 360

Learn more about Google Analytics 360 by attending a live course with subject matter experts offered in US, Canada, and Latin America time zones.

Learn more about Google Analytics 360 by attending a live course with subject matter experts in Europe, Middle East, and Africa time zones.

Are you a certified GMP Partner? Visit the EMP for exclusive partner-only resources to deepen your GA4 knowledge.

Didn't find what you were looking for?

Search the Google Analytics documentation to find what you're looking for.