Econsultancy’s Best Practice Guides are extensive how-to reports authored by and featuring industry specialists from brands, agencies and technology companies.
Econsultancy’s Trends Reports are based on in-depth surveys of senior marketers and digital professionals, and cover topics from customer experience to digital transformation.
Quick Guides offer condensed versions of our Best Practice Guides for marketers short on time.
Neurodiversity benefits society as a whole, as well as the workplace. This report demonstrates how organisations can unlock both strategic and commercial advantages by creating more inclusive experiences for both customers and employees, with guidance on turning theory into practice.
Being able to measure how well a company’s marketing is performing towards meeting goals and driving growth is essential. This best practice report looks at the impact that the end of third-party cookies and increasing regulation is having on marketing measurement.
This report, part of Econsultancy’s series of Email Marketing Best Practice Guides, explains the importance of maintaining an accurate and up-to-date email database and provides guidance on maintaining and growing a subscriber list.
Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report explains how to set up an effective testing programme that delivers meaningful campaign-level insights as well as serving broader business goals.
