Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
The ongoing outbreak of novel coronavirus (2019-nCoV) has created a global emergency and some of the companies whose products can potentially help individuals stop the spread of the disease are using rapid-response marketing to reach consumers who are concerned about their safety.
Companies that offer online tax preparation in the US will no longer be able to hide their free filing offerings from search engines after an exposé revealed that they were engaging in the practice.
In recent months, many content publishers have been enjoying higher levels of mobile traffic from a new source: Google’s Discover feed.
As a companion piece to the Search Engine Optimisation Best Practice Guide, we present this glossary of SEO terms, which aims to demystify some of the most commonly used terms in SEO while illustrating how the fundamentals fit together.
A once high-flying startup has laid off 80% of its employees and its survival is in doubt following a botched rebrand involving a domain name change that reportedly caused it to lose 80% of its organic Google search traffic.
Analysing the link profile of a website is one of the most important parts of developing an SEO strategy.
Last week, Google unveiled Bidirectional Encoder Representations from Transformers, or BERT, which Google VP of search Pandu Nayak calls “the single biggest change we’ve had in the last five years and perhaps one of the biggest since the beginning of the company.”
SEO is a fundamental skill in a marketer’s arsenal – maybe not the more technical aspects, but a good, solid understanding should be a prerequisite.
If you’ve been in the SEO game for a while, you know that “nofollow” links are essentially “no good.” Google skips over these links as though they weren’t even there, meaning that they didn’t obtain your website or post any additional SEO value.
Settle in for this week’s stats roundup, which includes news about marketing and SEO budgets, online reviews, and consumer engagement.