Reports
Quick Guide to Online Video
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
Digital Shift Report Q3 2021 Chapter 1 – T-commerce and fashion
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
Digital Shift Q2 2021 Chapter 1 – Video and visual commerce
A look at how initiatives from the big tech players, including Facebook and Amazon, will help bring ‘shoppertainment’, the combination of entertainment and ecommerce, into the mainstream in the west.
TikTok
China’s internet report shows growth in bite-size video and live commerce
In March, the China Internet Network Information Centre (or CNNIC) released the 53rd Statistical Report on China’s Internet Development Status: a comprehensive twice-yearly snapshot of digital life in China. Covering everything from device usage to China’s rural internet population, livestreaming growth to online ride-hailing, the report delves into the major trends shaping China’s internet landscape […]
TikTok Photos: What is the rumoured new app – and should Instagram be worried?
It’s been a big news week for the social platform, as the US House of Representatives passed a bill that could lead to TikTok being divested or banned in the United States, leaving investors and users uncertain as to the app’s future. At the same time, the Financial Times reported that TikTok reached record revenues […]
Are 40% of Gen Z shunning Google for TikTok? Not exactly
You might have heard that TikTok is the ‘new Google’ based on a stat that two fifths of Generation Z are apparently using it for search. But where did this idea come from, and is it accurate?
Case Studies
Construction manufacturer’s video content increases audience engagement and leads
ROCKWOOL worked with True to differentiate its brand by showcasing its heritage and products USPs in a light-hearted way
Arla Foods drives 11.2% more global sales with first video campaign for Castello cheese
The food manufacturer partnered with a global food platform to boost credibility and reach for its research-led ‘Feed Your Senses’ mini documentaries and instructional videos. This campaign was shortlisted in the 2021 Marketing Week Masters awards.
NOW TV increases brand engagement with research-driven video content series
The entertainment platfrom worked with Oh My! to create a series of video sleep stories which tapped into its audience’s cultural and wellbeing needs.
Data-driven video content campaign uses online influencers to change online piracy attitudes
The UK government and creative industry-backed campaign adopted a research-led, positive approach to connect with its audience and successfully encourage behavioural change.
