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Sasha Rogelberg

Sasha Rogelberg

Sasha Rogelberg is a trending news fellow at Fortune. Sasha is the author of Inboxbox, a Formula 1 newsletter, and has written for WHYY, Business.com, and the Daily Dot. Follow all of Sasha's stories here.

Success
The meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’
BYSasha Rogelberg
Finance
Hertz is done gambling with EVs: It took a first-quarter $195 million hit on Teslas that just keep losing value and can’t sell them fast enough
BYSasha Rogelberg
Finance
After shrugging off a $355 million first-quarter loss, Boeing has to slog through the mud of fresh allegations it retaliated against workers
BYSasha Rogelberg
Leadership
Ryanair CEO dishes advice to Boeing on managing its crises: ‘Never put a pilot in charge of an airline’
BYSasha Rogelberg
Retail
‘Accessible luxury’ owners of Coach and Versace snap at FTC after it sues to block $8.5 billion merger: ‘They don’t understand how consumers shop today’
BYSasha Rogelberg
Retail
Finland—the world’s No. 1 coffee consumer—is turning to AI and lab-grown beans to energize the industry
BYSasha Rogelberg