JMIR Publications

ABSTRACT

Background:

Linguistic accommodation refers to the process of adjusting one's language, speech, or communication style to match or adapt to that of others in a social interaction. It is known to be vital to effective health communication. Despite this evidence, there is little scientific guidance on how to design linguistically adapted health behavior interventions for diverse English-speaking populations.

Objective:

This paper aims to transparently document the strategies used to develop a culturally-grounded cancer prevention intervention with the capabilities to linguistically accommodate to speakers of African American English (AAE).

Methods:

We describe the iterative process of developing a cancer prevention intervention with contributions of racially and linguistically diverse colleagues representing various community and institutional perspectives, including communication scientists, linguists, a community advisory board, professional voice talents, and institutional representatives for scientific integrity. We offer a detailed description of the success and, in some cases, failures of strategies.

Results:

Social stereotypes associated with AAE were prevalent at both institutional and community levels, resulting in unanticipated challenges and delays during intervention development. The diversity of linguistic, racial, and role identities within the message development team was integral to successfully addressing and identifying opportunities for process improvement.

Conclusions:

Language is a vital, but often overlooked, aspect of intervention development. Message designers should consider implicit social stereotypes that unintentionally shape linguistic choices. The current manuscript provides a novel overview of how various types of expertise and iterative message development processes contribute to successfully navigating cultural grounding when sensitive or stigmatized issues are salient.