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Terms used

Visitors: Number of unique visitors for the selected period. Visitor is a unique "Cookie", which is assigned to every user. If a user disabled cookies in the browsers a visit will not be counted.

Affinity Index: Affinity Index compares a share of objects in site audience to the share of objects in total audience.

Notes

Devices with high display density have more than one real pixel per one CSS-pixel of the page. This can be result of using special displays (Apple® Retina™, High Density Display Android) or using zoom setting in the browser.