Interests and audience segments

The amount of shares may be greater that 100%, because of user may have several interests.

Terms used

Visitors: Number of unique visitors for the selected period. Visitor is a unique "Cookie", which is assigned to every user. If a user disabled cookies in the browsers a visit will not be counted.

Affinity Index: Affinity Index compares a share of objects in site audience to the share of objects in total audience.

Page views: The number of times a page was viewed.

Page depth: Total page views per visitor for the selected period.

Reachings of goals: Number of times goals from counter settings were reached during selected period.

Bounces: Singe visit of the site without significant actions (not a bounce when there were more than 1 page view, page view lasted more than 15 seconds or visitors reached a goal). The bounce rate for a visitor is calculated within the reporting period for the user. The bounce rate for a session is calculated within the visitor's session.

Sessions per visitor: Number of sessions per visitor during the selected period.

Session: A sequence of a visitor page views with no more than 30 minutes between then. If more than 30 minutes passed between page views then this page views belong to different sessions.

Time per page view: Total sessions duration for a user for the selected period. Note that if a had several sessions then time between sessions is not included.

Table search form

The filter allows limit of results list: display only those strings in which there is specified substring; or display all strings except those in which there is a specified substring.

Split different substrings by spaces.