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Visitors sources

 
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Terms used
Views
Entries by visitors from the selected source.
Visitors
Number of unique visitors for the selected period. Visitor is a unique "Cookie", which is assigned to every user. If a user disabled cookies in the browsers a visit will not be counted.
Bounces
Singe visit of the site without significant actions (not a bounce when there were more than 1 page view, page view lasted more than 15 seconds or visitors reached a goal). The bounce rate for a visitor is calculated within the reporting period for the user. The bounce rate for a session is calculated within the visitor's session.
Page depth
Total page views per visitor for the selected period.
Sessions per visitor
Number of sessions per visitor during the selected period.
Session
A sequence of a visitor page views with no more than 30 minutes between then. If more than 30 minutes passed between page views then this page views belong to different sessions.
Time per page view
Total sessions duration for a user for the selected period. Note that if a had several sessions then time between sessions is not included.
Table search form

The filter allows limit of results list: display only those strings in which there is specified substring; or display all strings except those in which there is a specified substring.

Split different substrings by spaces.

Notes

Column Visitors shows the total number of unique visitors, who have come from this source. In this column visitor can be counted in several lines.

You can configure different ways of identifying sources in the Sources section. Some types of sources are counted automatically, for example, by UTM and _openstat tags (see below), by transitions from the most popular search engines and socials networks, referrer domains (from which site came).

By bookmarks — under this definition fall those visitors who is impossible to determine where they came to the website. For example, this is visitors who came by links "Bookmarks", entered the site address in the browser bar, followed the links from instant messengers, moved from the https site to the http site, or sits at an anonymous proxy server that cuts the browser headers.

UTM tags (Google tag), _openstat (openstat tag, used by Yandex.Direct, Begun and others) or gclid (Google AdWords tag), set in the URL of the page are automatically considered as sources. You can enable the installation of such tags at the advertising campaign settings page or add the tag by self in the URL: add UTM tag, add _openstat tag (base64 tags are preferred).

UTM and _openstat tags are shown in format UTM/Openstat: source;campaign;content;medium;term