F That | Digital Creative Agency

We're super excited to be featured in Music Ally's Sandbox Best Music Marketing Campaigns of the year, not once, not twice, but a whole 8 times! 🏆 Here's a list of the featured projects: Gorillaz De La Soul U2 Maisie Peters Bing Crosby  PJ Harvey Doja Cat Little Simz Let's make cool sh** together.

For our designer Shannon’s most recent project, she chose to explore her illustration skills:. "Static images are something we see on a daily basis, so I thought 'How can we put the fun factor back into portrait photography?' I wanted to create a new look that adds a whimsy, cartoonish charm. I took a lot of inspiration from the original 'doodlebomber', Hattie Stewart. Her work is so iconic, I wanted to create something similar. I am really pleased with how these turned out, especially being one of the few projects I've done on procreate. Although learning to draw from scratch on a software I'm not as familiar with was quite challenging, it was quite fun to doodle in a professional setting." Could you use something like this in your campaigns? Let’s make cool sh** together. Check out more at #FThatRnD over on our Instagram 👉🏼 https://lnkd.in/enbJsc7g #Illustration #Doodle #ProCreate

As part of a suite of assets we recently made for Linkin Park, here's our 2D product animation for their new singles collection 'Papercuts', out now! Artist: Linkin Park Client: WMG Product: 2D Product Animation Let’s make cool sh** together.  Check out more at #FThat2DProducts over on our Instagram 👉🏼 https://lnkd.in/enbJsc7g

Check out our Lyric Video for Overrated's 'We Fell Apart' by clicking this tile on the link in our bio to view the full video! Our designer Ash had a lot of fun with this one: 'This was a refreshing project to work on, as I was able to experiment with AI, which I loved! I also enjoyed the fast beat and the transitions and effects that worked with the tempo of the music.' Artist: Overrated Client: Create The Culture Product: Lyric Video Let’s make cool sh** together.  Check out more at #FThatLyricVids over on our Instagram 👉🏼 https://lnkd.in/enbJsc7g

Are you sitting down?! James has a new #1 album out! Here's our 2D Product Animation to promote the yummy new vinyls! Artist: James Client: Virgin / UMG Product: 2D Product Animation Let’s make cool sh** together.  Check out more at #FThat2DProducts over on our Instagram 👉🏼 https://lnkd.in/enbJsc7g

Who said reels can't be interactive?! Try our interactive reels/stories game for 'Unicorn Boy', on sale now at Waterstones! Client: Hachette Children's Product: Interactive IG Stories/Reels/TikTok Game Let’s make cool sh** together.  Check out more at #FThatInteractive over on our Instagram 👉🏼 https://lnkd.in/enbJsc7g

Here at F That, we constantly encourage creative growth within our design team. One of the ways we do this is by having dedicated research and development time where each designer creates their own project that is centred around learning a new skill or levelling up an existing one. For our designer Shannon’s most recent project, she chose to explore her 3D skills, using Blender to create a 3D liquid simulation. Below she talks us through the project:  'In creating this specific asset, I followed a tutorial, adjusting the colours slightly to suit my personal taste. I started by crafting the torus, and setting timeframes for the rotation animation. After that, I developed the fluid animation, ensuring it interacted appropriately with the objects. I also had fun with applying the textures and colours to the scene. This project provided me with a better understanding of dynamic principles like viscosity, surface tension, and turbulence. Initially, when I previewed my work, the quality was low and there were no shadows from the rotating object on the floor. After watching a YouTube video that explained the optimal settings for the Eevee renderer, I applied some tips and was happy with the final result.' Could you use something like this in your campaigns? Let’s make cool sh** together. Check out more at #FThatRnD over on our Instagram 👉🏼 https://lnkd.in/enbJsc7g #3D #Blender #Fluid #Animation

Zendaya is back with another smash 🎾 We were commissioned by our friends over at Sony Music Soundtracks to create a visualiser for the official soundtrack for #TheChallengers feature film. Score by Trent Reznor and Atticus Ross of Nine Inch Nails, mixed by Boys Noize Check out the full length video here: https://lnkd.in/gWXp_6Kw Client: Sony Music Soundtracks Product: Visualiser Let’s make cool sh** together.  Check out more at #FThatVisualisers over on our Instagram 👉🏼 https://lnkd.in/enbJsc7g

Blessed to be involved in the release of @hozier's new 4 track EP 'Unreal Earth: Unheard' featuring the lead single 'Too Sweet' which is currently at #1 in the charts! We were asked to produce lyric videos for each of the 4 tracks (live on his YouTube channel now: https://lnkd.in/e84s3597), as well as cutdowns and translated videos for his fans across the world. Lyric videos in different languages are a great tactic for increasing reach! Get in touch to find out how we can help you supercharge your next campaign 💪 Artist: Hozier Client: Rubyworks / Island Records UK Product: Lyric Video Let’s make cool sh** together.  Check out more at #FThatLyricVids over on our Instagram 👉🏼 https://lnkd.in/enbJsc7g

Here's some assets we recently created to celebrate 50 years of Aerosmith's 'Get Your Wings'!⁠: ⁠ 1. Vinyl Merch Trailer⁠ (video shown) 2. Product Animation⁠ 3. 50 Years Anniversary Social Asset⁠ 4. Vinyl Trailer/Product Animation⁠ ⁠ Let’s make cool sh** together. ⁠ ⁠ Check out more at #FThatSocialAssets over on our Instagram 👉🏼 https://lnkd.in/enbJsc7g