We all know how it happens, you start watching a video and then the app you’re using suggests a similar one and you click on it, and then another one, and another one. And BOOM! Before you know it, just like Alice in Wonderland, it feels like you've gone down the rabbit hole and found yourself somewhere entirely different and sometimes just a little bit weird.
This is because video platforms use information about what you've watched already, and what other people have watched, to have a best guess at what to show you next. And they don't always get things right, as it's not usually a human doing the choosing.
So before you know it, you're getting suggestions that are quite different to the videos you started out on.
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