Perpetuating cultural heritage
For more than half a century, Rolex has helped to foster excellence in music as part of its long-term commitment to global culture. The brand partners some of the world’s most talented artists, from operatic greats who have captivated audiences for decades to rising young performers. It also enjoys ties with leading opera houses and prestigious events including two beacons of classical music: the Salzburg Festival and Vienna Philharmonic. In sharing its passion for excellence, Rolex contributes to the arts by helping to perpetuate the world’s artistic heritage for the benefit of future generations.
