Sainsbury’s has announced it will lower prices on selected baby milk products to match market lows. Reductions include a range of popular brands – including Cow & Gate, Aptamil and SMA.
Sainsbury’s recently added all of its Little Ones own brand baby range into Aldi Price Match, over 60 products, and continues to look at new ways to deliver great value for families.
A Sainsbury’s spokesperson said: “We know families are still finding things tough and we’re working harder than ever to reduce our costs, putting the money back into our customers’ pockets through lower prices on the products they buy most often.”
Product | Original Price | New Price |
Cow & Gate First Baby Milk Formula From Birth Big Pack 2x600g | £12.50 | £12.00 |
Cow & Gate Follow On Baby Milk Formula Big Pack 2x600g | £12.50 | £12.00 |
Cow & Gate 4 Growing Up Milk Powder 2+ Years 800g | £10.50 | £10.25 |
Cow & Gate 2 Follow On Baby Milk Formula 800g | £10.50 | £9.65 |
Aptamil First Infant Milk from Birth 2x600g | £17.00 | £16.00 |
Aptamil Follow On Milk 6-12 Months 2x600g | £17.00 | £16.00 |
SMA Little Steps First Baby Milk Formula From Birth 800g | £9.75 | £7.95 |
SMA PRO First Baby Milk Liquid Ready To Feed 200ml | £1.05 | £1.00 |
Tesco and Aldi also announced further price cuts on baby formula as supermarkets ramp up competition on the products Tesco is reducing the price of 1.2kg tubs of Aptamil baby formula by £1 to £16 and 1.2kg boxes of Cow & Gate by 50p to £12, in a move it claims is making both types “cheaper per kg than any other major UK supermarket”.
Aldi has lowered the price of its Mamia Infant First Formula for the second time in one week. Customers can buy the supermarket’s own-brand product for £8.49 for 900g, maintaining it as the “lowest priced formula milk available on the market”, the discounter said.
Tesco chief commercial officer Ashwin Prasad said: “We’re very focused on reducing the cost of the weekly shop for our customers, and we know that it can be particularly tough for those with young families who have all those additional expenses that come with welcoming a new baby. That’s why, today, we have cut the prices of baby milk formula across different pack sizes and brands to help those new parents who need to buy milk formula stretch their budgets a little further.”
Julie Ashfield, managing director of buying at Aldi UK, said: “New parents have to make hard choices about how to spend their money, but Aldi’s Mamia range provides the best quality products for the early stages of parenting, at an unbeatable price.”
