Media
Equativ is closing in on a deal to acquire fellow adtech company Sharethrough, sources say
PE firm Bridgepoint recently took a majority stake in Equativ and Deutsche Telekom took a stake in the company this week.
A top exec at PR giant Edelman lays out its plan to invest in generative AI
Edelman plans to grow its AI team by 6X from 2024 to 2025.
4 key takeaways on influencer brand deals from new data, including the most common payment terms and places to find sponsorships
The survey, run by the American Influencer Council, found that most creators need two to four brand deals a month to feel financially secure.
These PR pros help social-media influencers on YouTube, Instagram, and TikTok promote and grow their careers
Publicists and agencies like Align PR are working with influencers and creators and helping mint social-media stars.
Influencer-marketing startup Grin has laid off staffers in a new round of cuts
Influencer-marketing platform Grin recently had its third round of layoffs since 2022.
Twilio cofounder Jeff Lawson appears to have just bought The Onion
The Onion has been sold to Global Tetrahedron, a company connected to Lawson — and a long-running Onion gag.
Raine details 3 themes driving its sports investing as it hunts for more deals
Raine believes in the enduring value of sports content, despite the uncertainty facing their historical media distributors.
Legal experts say the TikTok divest-or-ban bill could stand up in court despite being a free-speech disaster
TikTok has a strong First-Amendment argument to challenge Congress' divest-or-ban bill. It may still lose in the courts anyway.
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PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
As LinkedIn grows in popularity, big PR firms now offer services to help execs build their presence on the platform and become influencers.
Some Gen Zers would rather take a chance on a new app than use 'embarrassing' Instagram if TikTok gets banned
Some Zoomers would rather take their chances with a new social media platform than suffer the "humiliation ritual" of Instagram Reels.
When billionaires want to buy a sports team, they call these bankers at Goldman Sachs, Inner Circle Sports, and more
Sports M&A is hot. Meet the 11 investment bankers raking in millions in fees on the front lines of the sports dealmaking craze.
Advertisers share early reactions to Amazon Prime Video ads and the perks it's offering: 'They have a very strong seat at the table'
Amazon's Prime Video ads are having early success with advertisers, positioning it to take on TV companies in the upfronts.
Google is once again dictating the future of the online ad industry and all its rivals can do is brace for impact
That even a short delay has such a profound effect on an entire industry underscores how powerful Google's influence has become, experts say.
History is repeating itself as MrBeast and T-series battle for YouTube's top spot
MrBeast is closing in on YouTube's biggest channel, T-Series, and is likely to overtake it with ease — a win for independent creators.
20 private-equity firms making big moves in sports as teams embrace outside investors
A rundown of the biggest private-equity firms in sports, from Arctos to Sixth Street, and where they're investing as team and league valuations soar.
Mark Penn's Stagwell is on the hunt for adtech as the ad company continues its acquisition spree
Penn said he's specifically looking at demand-side platforms and supply-side platforms.
The best offers from Business Insider Coupons
TikTok influencers fear their careers will be destroyed and their work 'deleted forever' as a US ban looms
TikTokers spoke to Business Insider about the negative impacts banning the app in the US would have on their lives and careers.
Here's who could buy TikTok if parent company ByteDance has to sell its stake
TikTok could avoid being banned in the US if it can find a buyer. Here's a list of people and companies that could be likely buyers for the platform.
Read the full memo TikTok sent to staff as Congress stepped up its ban threat: 'This is the beginning, not the end'
Here's the memo that TikTok's head of public policy in the Americas sent to staff as Congress moved to pass a divest-or-ban bill.
A creator who made 5 figures in a year with a dating podcast breaks down her income from brand deals, sponsored events, and more
Ariana Nathani hosts events at New York's Soho House and Georgia Room, earning her thousands. Brands also pay her to post on TikTok and Instagram.
How much Amazon pays employees for Prime Video jobs
Learn what Amazon is spending for new hires as it takes on Netflix, Disney+, and others in streaming.
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How America stopped caring about quality and learned to embrace 'customer satisfaction'
Why your inbox is overflowing with questionnaires asking you to rate your experience on a scale of 1 to 5
Trump's stock bust came even quicker than I expected
Trump Media's DJT stock price has plunged since its SPAC merger. And it's probably going to get worse once Trump himself can sell shares.
Warner Bros.' boss made bank last year, despite the Hollywood strikes
Warner Bros. Discovery Inc. CEO David Zaslav earned $49.7 million in 2023, new filings show.
A new creator startup for animators and writers has raised $2.5 million. Read the 16-page pitch deck its founders used.
Here's the pitch deck that writing and animation upstart Storiaverse used to raise $2.5 million in a pre-seed round.
Most influencer-driven purchases happen on Amazon, new data shows. Here are 5 other social-shopping takeaways from a survey of 1,200 users.
A new report from influencer-marketing firm Izea outlines purchasing behavior among social-media users and Amazon shoppers.
Someone bought a UK domain name for Meghan Markle's new brand and redirected it to an anti-poverty charity
Someone bought a UK domain for American Riviera Orchard, Meghan Markle's latest brand, and directed its traffic to a JustGiving page for a charity.
What Taylor Swift's new album means for her $1 billion fortune
No matter how well Taylor Swift's new album does, her Eras Tour is set to eclipse "The Tortured Poets Department" in terms of actual earnings this year.
Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for Disney
Netflix keeps benefitting from its password-sharing crackdown, which should bode well for its rivals as they prepare to follow suit.
Netflix is going to stop telling the world how many subscribers it has. Why?
Netflix investors care about growth more than anything else, and that's measured by subscriber data. Now it'll be under lock and key.
'Civil War' should be a controversial movie. But no one should be upset about its marketing.
Our country has some problems, but Accuracy In Movie Marketing isn't one of them.
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I'm a filmmaker testing OpenAI's Sora. Here are its best features and biggest limitations — and the prompts I use.
Paul Trillo, one of the filmmakers testing Sora, detailed his experience and the abilities and limitations of the OpenAI tool.
Read the pitch decks from these creator-economy startups that helped them raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions. Despite a downturn, venture capitalists are still funding creator companies.
Why companies keep betting — and losing — on Harry and Meghan
From American Riviera Orchard to new Netflix shows, Harry and Meghan are trying to be media and business moguls. But their track record is terrible.
John Deere will pay up to $192K for a 'Chief Tractor Officer' to travel and help launch TikTok channel
The winning applicant will get up to $192,300 to travel and showcase how John Deere products are used by workers.
TikTok Shop is second only to Amazon in a key measure of customer loyalty
TikTok Shop is beating competitors like Etsy, Walmart, and Shein when it comes to driving repeat purchases, data shows.
How Netflix has changed the global entertainment industry
Netflix has been declared the winner of the paid streaming wars, and now it's pivoting to advertising and other new strategies.
An invite-only audio app has Silicon Valley and creators buzzing. But can it last?
The audio-to-text app Airchat, which calls itself a "social walkie-talkie," is gaining popularity among creator-economy and tech insiders.
Amazon is hiring dozens for Prime Video as it does battle in the streaming wars. Here's what each job pays, including one that pays up to $350,000.
Amazon has retrenched in Prime Video but is still hiring as it seeks its place in the streaming wars. Salaries can go as high as $350,000.
The owner of Coachella was once dubbed 'America's most reclusive billionaire.' Meet Philip Anschutz, who's worth $15.3 billion.
Philip Anschutz, who built his fortune across multiple industries, was named Colorado's richest person by Forbes in 2019.
How Bon Appétit's recovery soured and why insiders are worried about its future
Four years after Condé Nast's Bon Appétit's racial reckoning, insiders worry that planned cuts could undo a fragile rebuilding effort.
New data reveals which influencer revenue streams are growing the most, from affiliate marketing to tipping
Creators are still earning a lot of money, but their biggest income streams have changed, new data shows.
How YouTube plans to win in affiliate marketing and the biggest challenges it faces, according to a top shopping exec
Bridget Dolan, managing director of YouTube Shopping partnerships, spoke about the program and how its trying to compete.
Taylor Swift's return to TikTok is bad for her label's negotiating position with the app. Here's why she did it anyway.
Taylor Swift's music is back on TikTok. Her return shows how important the app is for marketing and why performers need to fight for greater control.
What life is like inside Condé Nast's 'rubber room' for the union members it's trying to lay off
Staffers have been assigned to busywork on a centralized team they call the "rubber room." Some believe Condé Nast is trying to get them to leave.
How much Snap pays employees in the US
Data reveals annual salaries at Snapchat's owner, including engineering, product, research, sales, and other jobs at Snap.
Earnings season is here. These are the biggest storylines the market is watching.
In today's big story, we're looking at what to expect during a critical earnings season.
An adtech startup's AI-powered product placements are offering creators a new passive income stream on YouTube and TikTok
The startup Rembrand is inserting animated product placement ads in creator videos on YouTube and TikTok using AI.
Snap offers as much as $500,000 in base salary to top Snapchat talent. Here's pay data on US jobs in engineering, sales, and more.
Business Insider analyzed US work-visa data to see what Snap, Snapchat's parent company, offered to pay for jobs over the last two years.
'Bluey' fans worry the hit TV show is about to end. A lot of money's at stake — and there are challenges ahead.
"Bluey" ranked among the most-watched shows in America last year but it could suffer some growing pains, one expert says.