Building a strong foundation to drive new customer growth
How we delivered an average CPA of £3.80 for AX Paris (on a target of £10)
How we delivered 9:1 ROI in programmatic advertising for Moss Bros
Find out how we pinpointed the ideal target audience to help this global technology brand beat the average video campaign CTR by an impressive 412%.
What was the brief? Shoeaholics wanted to increase sales over the Black Friday period to drive an incremental ROI of 2:1. Their goal was to achieve a new customer rate (NCR) of 50% and over £50 average order value (AOV). What did we do? We aligned our creative planning with Shoeaholics’ trade plan to build […]
What was the brief? Understanding the importance of relevancy with shifting Australian consumer behaviour, BWS asked us to deliver a campaign to new and existing customers promoting their three core pillars of convenience, value and range. BWS wanted to: What did we do? Our proprietary technology is one of only a handful marketing platforms that […]
Find out how we more than doubled the expected number of clicks per impressions served for alcohol brand RumChata.
What was the brief? The department of culture and tourism Abu Dhabi (DTC) asked us to increase awareness of Abu Dhabi as a tourism destination in the UK and Germany. What did we do? Using our creative intelligence, we created over 5,400 ad creatives using dynamic audience targeting. We highlighted differences in weather between the fantastic […]
What was the brief? South Africa Tourism wanted to move towards a lifecycle approach for their programmatic campaigns. Their brief was to retarget based on peoples travel interests, and to start using targeted creative. The campaign KPI was to achieve a CTR of 0.1%. What did we do? To ensure we reached the users outside […]
What was the brief? Jazeera Airways is a low cost carrier (LCC) airline headquartered out of Kuwait. Their objective was to sell tickets from Kuwait for their various routes. The performance of the client’s campaigns with other vendors had plateaued, so we were briefed to help them increase ROI and new customer acquisition through programmatic […]
What was the brief? Red Carnation Hotels wanted to increase brand awareness and bookings for seven Red Carnation Hotels, targeting prospects in the USA and the UK. Their specific goals was to achieve a CPA target of £50-£75 across the seven hotels. They also wanted to test the effectiveness of user generated content (UGC) creative […]
Who was the client? The client was a well-known UK gambling brand. What was the brief? The campaign was for five years, business as usual. Our objectives were to grow the client’s existing audience and re-engage any lapsed and lapsing customers. What was our strategy? Existing customers We split customers into different pools, depending on […]