Report
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05.04.23
In this report, iCrossing’s digital experts offer their specialist knowledge on how pharma and other healthcare brands can fill the online information gaps where the NHS isn’t visible. This report will also offer insights into how to keep ahead of trends to understand where your audience is looking for trustworthy information and how you can provide it to increase visibility and impact.
Introduction
Part 1 - insight and impact
Insight
Rise in self diagnosis
Communication challenges
Impact
Part 2 - action
Explore new channels
Produce trustworthy content
Use the right tone of voice
Be compliant
Conclusion
About iCrossing
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We believe that moving too slowly in digital is the biggest risk your business faces. If you are ready to move faster in digital, we are here to help.