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Report

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05.04.23

Adapting to change in the healthcare digital evolution

In this report, iCrossing’s digital experts offer their specialist knowledge on how pharma and other healthcare brands can fill the online information gaps where the NHS isn’t visible. This report will also offer insights into how to keep ahead of trends to understand where your audience is looking for trustworthy information and how you can provide it to increase visibility and impact.

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Contents

Introduction


Part 1 - insight and impact

  • Insight

  • Rise in self diagnosis

  • Communication challenges

  • Impact


Part 2 - action

  • Explore new channels

  • Produce trustworthy content

  • Use the right tone of voice


Be compliant


Conclusion


About iCrossing

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