AdMonsters

ScamClub, a sophisticated cybercrime syndicate, orchestrated an alarming number of malicious VAST & VPAID attacks. Yuval Shiboli, Director of Product Marketing at GeoEdge, said his company uncovered a disturbing trend of fraudulent redirects embedded within video ad units, posing a significant risk to both users and advertisers. What started as sporadic incidents evolved into a widespread epidemic, with January marking a staggering surge in these nefarious activities. Want to learn how to combat these fraudsters? Read the article below. #FraudPrevention #ScamClub #BehindTheNews https://bit.ly/4baYMKw

Happy Monday! We are starting the week by highlighting two significant advancements in DEI. 📈According to the ANA AIMM, there's a growing commitment among companies to invest 4.6% of their ad spend in diverse-owned businesses. This industry-wide benchmark is a step forward in creating more inclusive ecosystem. 🚀Highlight #1: Mirror Digital's New Launch - Mirror Edge, a cutting-edge programmatic platform designed specifically to connect advertisers with Black, Asian American, Native Hawaiian/Pacific Islander (AANHPI), Latine, and LGBTQIA+ audiences. This platform is a game-changer for targeted, inclusive campaigns. 🤝Highlight #2: Mediavine and Sertify Partnership - This collaboration simplifies the certification process for minority-owned businesses, ensuring that advertising dollars are genuinely supporting diverse companies. Mediavine’s initiative reinforces its commitment to diversity in the digital space. To stay informed and inspired, dive deeper into these developments and discover how they’re shaping the future of advertising by reading more https://bit.ly/3QnS4bL Catch an all new Wrapper newsletter in your email inboxes today.

Have you had a chance to read our 'Going Green' series? Dive in to learn more about green campaigns, how companies can 'go green,' and the path to a green future. https://bit.ly/3WiDV3x

As the saying goes, ‘With great popularity comes great scrutiny.’ The House’s sudden decision to ban TikTok in March, which caught TikTok executives off guard, is a testament to this. We tapped into the minds of thought leaders to get their take on the TikTok ban—here's the inside scoop. https://bit.ly/3wauEjh Ken Gibbs Zack Rosenberg Lisa Plaggemier Chris Moreno Marla Newman Sheila Marmon Damian Rollison Daniel Meehan Kiana Lupinacci Sujoyee Chatterjee Tracer

Do you or someone you know excel in transforming digital advertising challenges into opportunities? The AdMonsters Dream Team is open for nominations until May 10, 2024. Don't miss out—submit your nominations today! This isn't just any group; it's a premier collective of innovators and change makers in the industry. Nominate yourself, your boss, a colleague, or a client to be part of this elite squad. Dream Team Benefits: Complimentary ticket to the Publisher Forum Boston Opportunity to speak on a panel at the Publisher Forum Boston Exclusive SWAG Feature in an AdMonsters article Visit our website to help assemble a team that's both unstoppable and inspirational 👉 🔗 https://bit.ly/3UuPtPP

Google delays Chrome's 3rd party cookies again... no surprise there! 🤷 We spoke to some industry thought leaders about the news, Here's what they had to say 👉 https://bit.ly/3QeCkbi #firstpartydata #thirdpartydata #cookies #identity #IDs #Privacy #Chrome #google Adam Roodman, Terry Guyton-Bradley (TGB), Matthew Keiser, Uri Lichter, Obele (Brown-West) Hinsley, Christopher Coomer, MBA, James Rosewell, Jennifer Q. Chen, Anthony Katsur, Paul Bannister, Garrett Johnson, Jon Schulz, Bill Schild, Lance Wolder, Ken Weiner, Rico Dittrich, Katie Madding, Amanda Martin, Matt Butler, Justin Wohl

⌛ The clock is winding down to lock in your spot at AdMonsters Ops before rates increase. Register by Friday, April 26 to save $200 and join your peers at THE conference for everyone in digital advertising. Did you know that 90% of attendees are publishers, agencies and brands? Join them: https://lnkd.in/djeQixBN Join major publishers, digital agencies, and brand marketers gearing up for an unforgettable education and networking experience. 🌟 Elevate your skills, broaden your knowledge stack, and supercharge your career alongside industry peers. Plus, it's a fun place to be! 🎉 Register now: https://lnkd.in/djeQixBN #AdMonsters #OpsNY #AdMonstersOps #digitaladvertising #adops #revops #privacysoluctions #aioptimization #privacysandbox #attributionlearning #marketingtrends #ctv #connectedtelevision #commercemedia #retailmedia #directsold #firstpartydata

🌿 Sustainability in the Spotlight 🌿 In our latest addition to the Going Green series, Julia Li, Mediavine Director of Sustainability, sheds light on a critical question - "Why does sustainability matter in the digital advertising space?" According to Li, the answer revolves around three pivotal components: Ethics: Ethics matter for employee engagement and recruiting Compliance: Adhering to increasing regulations on environmental standards. Finance: Brands and marketers will demand more sustainable inventory. This article not only explores the role of data in pushing forward sustainability but also unveils future opportunities for reducing ad tech's carbon footprint. Ready to pave the way to net zero? Learn how sustainability is becoming an integral part of our industry’s future and share your thoughts below. #SustainabilityInTech #AdTech #GoGreen #GoingGreen https://bit.ly/44de134

AdMonsters is looking for those ad ops wizards and revenue rockstars who continually surpass expectations, turning digital ad challenges into golden opportunities. We're building our dream team ad ops team and we want you. Nominate yourself, your friends, your direct reports, your manager. Any publisher working in advertising operations and monetization is eligible for this honor. Learn more and submit your nominations here https://bit.ly/49vDw0x

We spoke to Adam Roodman at POSSIBLE about Yahoo DSP's latest CTV advertising upgrades. 📺 Head over to AdMonsters to read the full story. 📚 📖 📑 https://bit.ly/3UdFSvj