CultureLab

Hungry for culture? You’ll eat this up. Food is making a comeback as a guide to different areas of culture - regaining its power as a storytelling medium, and stimulating positive conversations around identity, entertainment, travel, and family. And it’s all thanks to collectives like Ghetto Gastro and their Black Power Kitchen. Discover more at culturelab.co

Conkers, Twitchers, and folklore: the lure of nature is driving droves from the cities. The seeds of our reconnection with nature were sown during COVID-19 - but rather than end when lockdown did, these subcultures and communities have blossomed. Is this a sign that the cultural gravity of the city is weakening? Discover more with CultureLab's Discover, link in comments...

The Dog(town) days are over; with the rise of stars like Marina Correia, skateboarding is no longer a macho mono-culture. For our first CultureLab Discover article, we explored how a key 90s counterculture is now facing its own countercultural revolution, and how Paris 2024 will crystallise this shift - and we’re here for it. Discover more at culturelab.co

Culturally relevant brands have a larger share of voice, increase sales, unlock new audiences, benefit from greater price elasticity, and find themselves both protecting and expanding their market share; popular culture is powerful. Today Common Interest is launching CultureLab; a new technology company that helps organisations and CMOs unlock that power. Our cultural intelligence platform is built on proprietary AI-driven technology and a bespoke combination of data sources that process and analyse more than 1.8 billion data points every day, helping to find the signals in the noise that matter to your brand. Join our waiting list at culturelab.co