Digital Turbine

More and more brands are engaging with audiences like never before — in mobile games! Marc Sutter, VP of Sales at Voodoo shares his insights on what is bringing #brands to mobile games. From past reflections to present insights and future predictions, discover how user behavior and the rise of popularity in mobile games are reshaping the industry in this interview. Read more -> https://lnkd.in/ghg62wPU #mobilegames #brandadvertising #mobileadvertising #apps #gaming

Media Buyers: Imagine you had a customer segment representing a significant portion (40%) of your customers and held a brand value equal to or superior to other segments. However, despite the segment’s importance and high brand value, you discover that your social campaigns reach less than half of them. What would you want to do? Learn more in our Game-Changing Shift series with Qrious Insight -> https://lnkd.in/evRP-qBS #research #brandadvertising #socialmedia #mediamix #mediabuyers #apps #mobileadvertising

See you later today at the #IABNewFronts! DT's Gregory Wester is back and will be on stage at 10:10am EST to share more from our latest report series, including data impacting decisions around media mix and research quantifying the impact of innovative in-app video opportunities. Check out the latest research here -> https://lnkd.in/eBNxYTv8

Heading to the #IABNewFronts this week? Don't miss DT's Gregory Wester back on the #IAB stage to share our latest report series, including data impacting decisions around media mix and research quantifying the impact of innovative in-app video opportunities. -> Get a preview of some of the research that will be shared on stage -> https://lnkd.in/epB8uRCK

The universal appeal of mobile games makes in-game advertising something that brand advertisers will be taking a closer look at in 2024. But there are a few things game developers will want to do to ensure brands come flocking... Read more on Business of Apps by DT's James Hughes -> https://lnkd.in/eHbKTTFS #mobilegames #mobileadvertising #brandadvertising #bragindex

Media Buyers! If ads are not being seen by a massive part of your audience, wouldn’t you make a change? That’s what happens with social and YouTube campaigns. A new report with Qrious Insight reveals that every leading #QSR brand massively underdelivered ads to a large and valuable audience segment. A miss that undercut their overall reach by 18% on average! What audience was it? Read the full report to find out: https://lnkd.in/eBNxYTv8 #qsr #report #reportseries #brandadvertising #mobileadvertising #mobilegames

Are you ready to connect with users this Mother’s day, July 4th and the summer holidays? This is your time to secure your spot on prime screen space at key dates with #push #notifications. Reach your audience directly on their home screens with distraction-free on-device notifications.

DT's Gregory Wester will take the stage next week at #IABNewFronts to share our latest research - from data impacting decisions around media mix to research quantifying the impact of innovative in-app video opportunities, providing actionable insights on how brands can use in-app video to drive greater reach, land more impressions, magnify ad attention, amplify brand knowledge - and much more. Get a preview of some of the research that will be shared on stage -> https://lnkd.in/epB8uRCK

JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with #QSR. Check out the full report ->>> https://lnkd.in/eKkAkXZM #qsr #report #reportseries #brandadvertising #mobileadvertising #mobilegames

#report coming THIS WEEK: Your Social and YouTube Ads are missing a valuable audience! Our exclusive data report with Qrious Insight reveals a gap in media mix. The good news? This can be fixed! And brands that do fix this can boost incremental reach by an average of 18%! Get ready for the first of our 4-category series on the Game-Changing Shift, starting with QSR! #insights #brandadvertising #mobileadvertising #incrementalreach #mobilegames #