📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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📵 What happens now that the TikTok ban bill has been signed into law? Is AI ready to significantly change search? Will Threads ads will be a hit? All of this and more in our latest episode featuring analysts Jasmine Enberg, Minda Smiley, and Max Willens.* Watch on YouTube: https://lnkd.in/erAA5FRH Listen on Apple Podcasts: https://lnkd.in/eaRvQ7_k Made possible by Walmart Connect #tiktok #tiktokban #AI #search #Threads #podcast *Video clip recorded prior to President Biden signing the bill.
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The 10-year-olds have taken over #Sephora in search of their favorite skincare and beauty brands, catching the eyes (and ire) of many on TikTok. But this trend has implications beyond angering older consumers, highlighting the purchasing power behind Gen Alpha and the role of social media in product discovery. Here’s what brands can learn: https://lnkd.in/eywFpZns #GenAlpha #beauty #skincare #brands #tiktok #socialmedia
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Streaming services continue to remove content: Over a 12-month period Paramount+ reduced the number of films on its service by 63.9%, and Max cut its movie count by 15.2%. Download a complimentary copy of our analyst report, “The End of Peak TV,” presented by MNTN, for insights on what this means for marketers and advertisers. Read the Report: https://lnkd.in/ggCgy8wu #scriptedcontent #streamingservices #mediastrategy #entertainmentmarketing #streamingtrends
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Exponential retail growth starts here! 🔥 🎉 Join EMARKETER at the 2024 CommerceNext Growth Show in NYC on June 11-13 for three days of visionary keynotes, deep connections and actionable insights. Learn from and connect with industry leaders from brands like SHEIN, Walgreens, Hello Fresh, J.Crew, Fanatics and so many more! 🚨 PS: Get 10% off your general admission ticket price using code “EMARKETER” before prices go up on May 3rd. Don’t miss this deal—register now to secure your spot: https://lnkd.in/dm5csmwC
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3 Must-Reads on Your Brand's Online Strategy 🔒 Here are three of our top-read reports from the past month to help your company navigate its online presence: 🤖 Protecting brand safety amid AI risks, misinformation, and more: https://lnkd.in/eXsUKHfZ 📲 How each generation spends time with social media: https://lnkd.in/etjc2ywt 🥇 Influencer-brand deals – the new winners and losers: https://lnkd.in/e6-mRfaU #EMARKETER #brandsafety #AI #socialmedia #influencer
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We're back with our April edition of the (Unofficial) Most Interesting Retailers List! Among the rankings are Target for their new campaign featuring Kristin Wiig as "Target Lady," Temu for setting up new warehouses in the US to speed up delivery, and Netflix for announcing two brick-and-mortar locations opening in 2025. Retailers with a "+" have been added to the list this month. Arielle Feger and Sara Lebow defended their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch. Listen and let us know in the comments if you agree or disagree with their rankings: https://lnkd.in/eRES_YVb #podcast #retail #retailer
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EMARKETER reposted this
Snap is soaring, Meta is plummeting. As Evelyn Mitchell-Wolf said after the TikTok bill news, Mercury is definitely in retrograde. Here’s my takeaways: ✨ Snap is no stranger to wild market reactions, but this time, it’s finally upside. I’ve been optimistic about Snap throughout its revenue struggles. It’s taken time, but the work it has put into its ad business is starting to pay off. ✨ Investors aren’t happy with Meta’s rising costs, especially with the weaker revenue guidance. But they should be happy about the state of Meta’s ad business. It’s solid, and a lot of the growth story is AI. That bodes well for its broader AI ambitions, especially as monetization will be a key factor in who emerges as a winner in the AI race. And Meta could be a winner in more ways than one in this new digital reality. I joined Edward Ludlow on Bloomberg Technology this morning to talk about how Meta would be the biggest beneficiary of a TikTok ban and what its chances are in AI. Full clip here: https://lnkd.in/dY7ArN2z
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Principal Analyst Bill Fisher will be speaking at Brand Safety Summit Series next Tuesday! Catch his panel on Sustainability in Media and Programmatic with Justin Pearse from Bluestripe Group and Hannah Thompson from KINESSO. See the full agenda, here: https://lnkd.in/dFZXCZim #BrandSafetySummit #brandsafety #sustainability #media #programmatic
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🚨 Our Summit is just over a week away! Have you registered yet? You won't want to miss our panel, How Generative AI Took Personalization From Buzzword to Buzzworthy, featuring EMARKETER principal analyst Yory Wurmser and leaders from ThredUp, Colgate-Palmolive, and Digitas North America. Secure your spot: https://lnkd.in/e7y6Hhu7
If you're searching for real use cases about how to leverage generative AI to improve your business, don't miss the EMARKETER Summit on May 3. Our VP of Product and Data Science Tess Kornfield will join Todd Hassenfelt from Colgate-Palmolive, Jennifer Faraci from Digitas North America, and Yory Wurmser to unpack how generative AI is making personalization a reality. Save your seat today: https://lnkd.in/dbTfGwRS