Flywheel

Today, we’re excited to announce a new chapter. The brands of Ascential Digital Commerce have come together to create a greater, more powerful Flywheel. This allows us to simplify digital commerce solutions for an increasingly complex world. We have deep marketplace partnerships that grant us early access to innovation and fuel our intuitive, advanced technology. Our goal and focus remain the same, driving unparalleled growth for clients. We hope you share our excitement in bringing together the best of our businesses to create an industry-leading suite of solutions under one brand. Read the full press release to understand the benefits of partnering with our new, single, global brand 🔗 https://bit.ly/45DKH4N #OneBrand #Flywheel #DigitalCommerce

Developing private label brands as a retailer has been a tried and true strategy for decades, but how do they compete against named brands on the digital shelf? Every retailer approaches their digital private label strategy differently, so we've covered everything you need to know, from Amazon's cautious approach to Walmart's established presence, and Target's trendsetting moves. Discover key strategies to compete effectively with private labels, inclusive of content creation to targeted media tactics 🔗 https://bit.ly/3w4EEL3 #PrivateLabel #Retailers #Brands #eCommerce #Flywheel

The Commerce Collective podcast is traveling across the pond for two exclusive episodes! Up first, host Emma Irwin, is joined by Mark James, Senior Director EMEA, to dive into the complexities of navigating Amazon's role in the European eCommerce landscape. From regulatory challenges to consumer behavior differences, explore how to tailor your Amazon strategy for success in the European market. Next, Emma is joined by James Hanscomb, EMEA DSP & Omnichannel Lead, to break down omnichannel media strategies across the EU. With Europe's diverse retail landscape in mind, James sheds light on how brands can navigate retailer ecosystems and tailor their media strategies accordingly. Grab your headphones and tune in today 🎧 https://bit.ly/3w4FfME #CommerceCollective #Europe #Amazon #Podcast

Last Friday, we took our Earth Day 2024 celebrations global by hosting a company-wide volunteer day! We're so proud to have teamed up with 41 organizations, spanning 10 countries and 24 states, rallying 300+ employees to clock in over 1000 hours of volunteering. Here at Flywheel, we’re committed to supporting and uplifting the communities we live and work in. A massive thank you to our volunteers for dedicating their time to improve their local communities and contribute to a greener world! #EarthDay2024 #Voluntering #Community #Flywheel #Global

Amazon's convenience and expansive product selection have won over French consumers, yet concerns continue about its impact on local businesses. French natives, Elodie Garicoitz and Louis Goldstein are amongst our team of experts who understand the nuances of local markets across Europe, supporting CPG brands in building their presence in France, from full-funnel marketing strategies to managing sell-in and sell-out on Amazon. Over the years, we have continually evolved and strengthened our capabilities in France by leveraging new technology such as Criteo for Omnichannel, Amazon DSP & Amazon Marketing Cloud to provide insights across the entire retail marketing landscape. Ready to win on Amazon.fr? Connect with us today to discover the winning strategies for your brand 🔗 https://bit.ly/3xGKIK1 #EU #Amazon #RetailMedia #eCommerce #AmazonFrance

TikTok and Douyin are shaking up the retail landscape by capturing the interest of retailers and brands, primarily due to having a combined global user base of over 2 billion. Originally known for social entertainment, both platforms are doubling down on commerce features as they grow. In fact, the latest data shows Douyin is the 6th largest retailer globally. The rapid growth of TikTok and Douyin has been driven by their predominantly youthful user base. With almost 10% of Gen-Z consumers using social platforms over search engines like Google, it is highly influential in shaping young consumers' buying choices. Are you curious about what this acceleration means? Our Retail Insights team have highlighted three key considerations for brands looking to embrace the TikTok and Douyin platforms ⤵️ Head over to the link in our comments to learn why you should view the most scaled social platforms as retailers 🔗 #RetailInsights #TikTok #Douyin #SocialCommerce #GenZ

Social content and reviews shared by past buyers can play a big part in building trust and influencing potential shoppers' purchase decisions. But how do you inspire or encourage your customers to create that content? Peter V.S. Bond is here to dive into user-generated content (UGC) and why it’s so important ⤵️ #UGC #Reviews #UserGeneratedContent #eCommerce

Are you struggling with Amazon's Automatic Variation Service (AVS)? Despite its promise to streamline variation management, differing rules across templates can lead to errors, impacting customer experience and sales. In our latest Retail Ready, Stephanie Misisco shares 3 quick tips on how to navigate AVS effectively ⤵️ 1. Monitor variations vigilantly to catch errors early. 2. Ensure consistent backend attributes (Brand, Product Type, Item Keyword, Model Name) for grouped products. 3. Maintain an up-to-date variation submission document to quickly rectify issues. Our team of experts can help you navigate AVS and more. Link in comments 🔗 #AVS #Amazon #RetailReady #CommereCollective #eCommerce

Amazon Fresh US has announced plans to shift away from Just Walk Out technology in favor of its smart ‘Dash Carts’. Smart carts are gaining momentum across several grocery retailers, with their ability to be quickly and easily rolled out to partnering retailers. But what does this mean? Our Flywheel Retail Insight team has laid out the key opportunities you can expect to see from this shift → Connect with an expert today to learn more about in-store retail media 🔗 https://bit.ly/3xBye6v #RetailInsights #JustWalkOut #SmartCarts #AmazonFresh

As we move into the cookie-free era, marketers are transitioning towards an aggregate, anonymous world that interacts with many walled gardens. Join us for our latest episode of Partly Cloudy, where Gloria Steiner is joined by a special guest, our Chief Technology Officer, Keerat Sharma. Together, they dive into the pivotal shift towards first-party data from retailers, offering insights on how brands can position themselves for success within these first-party gardens. Don't miss out on today's discussion where we'll explore ⤵️ → The benefits of moving towards first-party walled gardens → The effects this will have on media buying → Key advantages for brands and advertisers Plus, Keerat shares his three predictions that this shift will unlock in the future! #PartlyCloudy #CommerceCollective #CleanRooms #AMC #GenAI