GroupM

We’re committed to helping our people build out their skills to meet the changing demands of the modern marketing landscape. It’s why we created the WPP Future Readiness Academies, in partnership with Circus Street, to empower everyone across the company with the tools to deliver their best work in growing digital world. To date, people across WPP have completed more than 50,000 lessons. If you work at WPP, check out the programme and start your learning journey now 👇 https://bit.ly/3OuSPPw Moeketsi Moeketsane, Wavemaker

Presenting: Puppy’s first roll-over! ⤵️ T&P𝑚's “Fuel Life’s Firsts” campaign for PEDIGREE Puppy highlights some of the milestone moments of a puppy parent’s journey, supported by 100% complete and balanced puppy food.

Congratulations to Lynne Jarrett, Head of Insights at GroupM UK, David Adamson, Strategy Director at T&P𝑚, Obinna Iwuji, Global Content Manager and Rachel D'Cunha, Strategy Partner at Wavemaker for making the IPA (Institute of Practitioners in Advertising) iList 2024. These individuals have been recognised for driving positive change in the advertising industry, introducing new practices, and creating safer environments. See the full list: https://lnkd.in/erJ2Qryy

Google's cookie deprecation has been delayed (again), but that doesn't mean marketers should sit back and wait. ⏱️ This is the perfect opportunity to explore new technologies and methods for audience segmentation and targeting. With advancements in machine learning and AI, advertisers are well-equipped to extract more value from diminishing data pools and navigate the increasing fragmentation of audience insights. GroupM's Ryan Storrar discusses how marketers can embrace change and harness the power of technology to succeed in the post-cookie era: https://loom.ly/VncWg-U

How do you take a huge client like Audible from 22 agencies to one thriving networked team?   With universal tools and training but also a large measure of motivation and a culture created for and by all. Jonathan E. Adams, Executive Director at Wavemaker and Global Client Lead for OneAudible, talks team-building with WPP Global Client Lead and Wavemaker Global Client President, Anna Hickey.   Find out more 👉 https://bit.ly/44bVe8g

With fast fashion contributing to 92M tons of textile waste each year, circular fashion is more important than ever. ♺ For eBay's ‘Twiggy Full Circle’(which won the top prize at this year's Annual Association of National Advertisers Reggie Awards 🏆), the EssenceMediacom team strategically partnered with Vogue to prove that one can be both fashionable and sustainable. 🔍They circled back over 100 years of Vogue’s archives and discovered that almost everything in the pages of Vogue could be sourced on eBay, today. To promote sustainable luxury fashion that’s pre-owned and vintage, EssenceMediacom invited Twiggy back to Vogue to recreate her iconic shot from 1967 with the same vintage accessories found on eBay. Twiggy Full Circle appeared in the October issues of Vogue and on social, then Twiggy walked the Vogue World, London red carpet to launch Fashion Week in her recreated eBay look.    To bring it full circle, the accessories from the campaign were auctioned off on eBay in support of sustainability and the Canopy Planet Foundation.   A huge congratulations to our teams, clients, and partners at Condé Nast for this incredible recognition of breakthrough work.

Do you know how to get the most out of marketing’s most ambiguous metric, attention? There are currently two basic types of attention metric: attentive seconds and attention scores. However, there are still challenges with the lack of metric consistency and limited programmatically bought inventory. Learn more from EssenceMediacom's Belle Cartwright: https://lnkd.in/gJ97ss25

The B2B marketing shift to more consumer-like practice highlights how live sports have emerged as one of the few remaining channels able to aggregate mass audiences. 🏊♀️ EssenceMediacom’s Kristin Gower sat down with The Trade Desk to give her insight on the recent uptake in B2B firms sponsoring the Olympics🥇: https://lnkd.in/eTQAA6Mq

As part of our Making Space for Neurodiversity campaign – designed to raise awareness about the power of neurodiversity and allyship – we created a video featuring members from our neurodiversity community worldwide.   Hear directly from them on their lived experiences, their unique talents and the support they’ve received from managers and leaders. 👇   If you’re in a WPP company you can check out the full programme of events throughout April on InsideWPP 👉 https://bit.ly/3TsezgA Natasha Mazzola, Flávia Cardoso, Hayley Bowling, James Harris, Madhur Batra, Charlotte Crewe, Abbie Moules, Gordon Geraghty, Daniela Lopez, Jodie H., Rachel Lowenstein

Hellmann’s has teamed up with Google Cloud for an AI campaign that will identify leftover food in people’s fridges and suggest recipe ideas to use them up. Dubbed ‘Meal Reveal,’ the handy tool has been designed in response to the common issue of ‘fridge blindness’ – when a fridge is full of ingredients, but people aren’t able to see or imagine what meals to make. Meal Reveal is a straightforward and innovative tool that guarantees less food is wasted Brand: Hellmann's (Unilever) Creative: Ogilvy UK Partner: Google Media: Mindshare