Have you ever wondered how content signals, including show-level data, are shared in #StreamingTV? Rob Hazan, our VP of product, streaming TV, breaks down how this contextual data is passed through the bidstream and how we can enhance signal transparency. Watch the full video here: https://lnkd.in/evHBgw99
Index Exchange
Technology, Information and Internet
Toronto, Ontario 18,400 followers
The most efficient ad marketplace for media owners to monetize content and marketers to deliver relevant ad experiences
About us
Index Exchange is a global advertising marketplace enabling media owners to grow revenue by helping marketers reach consumers on any screen, through any ad format. We’re a proud industry pioneer with nearly 20 years of experience accelerating the evolution of ad technology for the world’s leading experience makers. As a trusted partner and ally, our aim is to deliver total market efficiency and value for the programmatic ecosystem at large. Through the transparency of our technology, dedication to innovation, and long-standing customer relationships, we lead through change. Headquartered in Toronto, we have more than 500 Indexers around the globe who are dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers.
- Website
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https://www.indexexchange.com/li
External link for Index Exchange
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 2003
Locations
Employees at Index Exchange
Updates
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Index Exchange reposted this
Our next panel on the main stage will be discussing Prebid For In-app Pubs Mike Mullin Product Manager at Index Exchange will be speaking with Alexander Savelyev, VP, Product at Verve Group, Austin Bai, Director, Advertising Product at AlgoriX and Andrei Dinu, Ad Monetization Manager at OUTFIT7. Hear how leading mobile companies plan to leverage Prebid.org to support in-app pubs, providing tools beyond mediation that increase and accelerate revenue. #PrebidAscent
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What does MFA mean for your business? Hear Index CEO Andrew Casale’s raw and unvarnished take during his session at #AWEurope. Learn more and register here: https://lnkd.in/eVwXBCKY
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Companies need to view their DE&I and sustainability commitments as integral strategies for long-term growth, Index CMO Lori Goode told Beet.TV’s Andy Plesser. “They’re company imperatives. It’s not a trend that you pick up and drop at any moment,” she shared. Watch the full interview ⬇
Amid some of the backlash against diversity, equity and inclusion efforts, businesses still can find ways to do good, says Lori Goode, chief marketing officer at Index Exchange, in this interview at POSSIBLE with Beet.TV's Andy Plesser. Special thanks to Index Exchange for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eDGMBKgY) and much more! #dei #adtech #climatechange #programmaticadvertising
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Our Index Net Zero group packed Earth Week full of energizing and engaging global activities. Indexers decorated plant pots during a seed-planting demo, attended bike safety workshops, and tested their environmental knowledge with Green Trivia. Janette Filbert - Spiezio, entrepreneur, owner, and designer at Sustainable Haus, also joined us for a Community Conversation to discuss the dangers of plastics, the importance of sustainability and zero waste, and the practical solutions to these issues. Learn more about her business here: https://lnkd.in/etZv4GFR #LifeAtIndex #EarthWeek #Sustainability
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Though Google delayed its timing for third-party cookie deprecation, companies should not pause Privacy Sandbox testing. Index CEO Andrew Casale spoke with AdExchanger’s Anthony Vargas about why the delay is necessary to address issues like test audience size, auction latency, and competitive cloud environments to fully assess Sandbox’s impact on market dynamics. Read more here: https://lnkd.in/eh4XJhsR
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Index Exchange reposted this
What does the future of identity, addressability, and regulatory compliance look like? This blog captures the top takeaways from our privacy-focused panel at AdLab, with insights from Mike Bregman (Chief Activation Officer, Havas), Andrew Casale (President and CEO, Index Exchange), and Anthony Katsur (CEO, IAB Tech Lab). Learn more: https://bit.ly/3wdWKdx
AdLab Recap: Advancing Addressability, Preserving Privacy
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📈 Ready to create new media opportunities with Index Marketplaces? Our enterprise platform enables you to bring your unique capabilities—whether that’s data, direct publisher relationships, or other curation services and expertise—to create a business atop our expansive access to omnichannel media owners. Learn more about Index Marketplaces features: https://lnkd.in/dXkBS-Jr
Index Marketplaces - Index Exchange
indexexchange.com
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Curious about what catches the eyes of our hiring managers when seeking out new talent? Knox Wheatley, senior director of engineering at Index, shares the qualities his team values, offers a look into their current projects, and explains why Index is a great place for engineers. Learn more about some of our open roles: ▶ Backend engineer: https://lnkd.in/ecAuC3Jy ▶ Senior software engineer: https://lnkd.in/ezDG3BTz ▶ Engineering lead manager: https://lnkd.in/ePZzUWXT #HiringNow #SoftwareEngineer #EngineeringManager
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Are you up to date on the latest IAB Tech Lab video placement definitions? The new PLCMT definitions make it easier for marketers to accurately identify inventory and help media owners achieve optimal monetization. Index's Sameena Bemat breaks down everything you need to know about implementation in our latest blog post. Learn more: https://lnkd.in/ejbZsMbd #PLCMT #AdTech #VideoAds
Supporting the New IAB PLCMT Guidelines for Video Inventory
indexexchange.com