Madhive

New to CTV? Then this insight is for you. We’re learning from our first CTV ad campaign that a mix of first and third-party data is essential to get both conversions and scale. Our 1P and AI-generated audiences are converting the best, but 3P is delivering the bulk of our reach. As you’ll see in our next update, our AI is learning how to bridge the gap between the two 🤝 Stay tuned by subscribing here ➡️ https://hubs.li/Q02v339C0

Discover how we honed in on our niche B2B audience with our own CTV ad campaign. By blending first-party data with strategic social engagement, we cast a wide net before narrowing it down to those who mattered the most. Learn how we're: 🔎 Finding those needle-in-a-haystack B2B marketers. 📈 Optimizing for Phase 2. Read more here: https://hubs.li/Q02tMR5T0

We’re back with another update on our CTV ad campaign — and it looks like vMVPD and FAST channels are major winners for conversion 🏆. Almost 40% of our website visits have occurred after viewing the ad on one of these channels. Intrigued? Learn more here ➡️ https://hubs.li/Q02tcy070 #vmvpd #fast #ctvadvertising

Political is heating up and Madhive has you covered with actionable insights!🗳️ Learn more in our Political Pulse here: https://hubs.li/Q02t45HP0

We're excited to announce that Brenda Salce-Garcia has won the Top Women in Media & Ad Tech Awards by Admonsters/Adexchanger in the Magnanimous Mentors category! ⚡🎉 This award recognizes, celebrates, inspires and brings together the women who are making an impact in the greater digital media and advertising technology community. The Mentors category celebrates women who've made an extraordinary effort and impact on the careers of their colleagues! 🌟 Read more here: https://hubs.li/Q02t2LH10

"I believe marketing, has been and always will be, an art that is informed by ever improving science" shares Lou Paskalis on Episode 3 of XO with Spence. Hear more about Lou's most memorable marketing experiences here: https://hubs.li/Q02t0Qd50 R. Spencer Potts #ceo #marketing #ctv #cmo #advertising #ctvadvertising

Thank you to everyone who attended the Data and Media Puzzle event at Google last week. We had a strong lineup of panelists including broadcasters, brands, and adtech providers who joined us to discuss the implications of data and AI in the media landscape. A special thank you to Linda Payson, Seema Patel, Maria Farricielli, Cori Retblatt Fernandez, and Amanda Rubin for sharing their perspectives, and to our talented moderator Sarah C. Foss. A big shoutout to Mary Bravo and AdTechBae co-founder Brenda Salce-Garcia for all of their support. Swipe to see more photos inside the event 📸! Fox Television Stations, Audacy, Inc. TelevisaUnivision, Enthusiast Gaming, Google R. Spencer Potts, Michael Page, Jim Wilson, Shawn Heneghan, Michael Magner, Meghan R., Dorit Cohen, Kerri Corcoran.

We’re really impressed by how well-informed you all are 👏. That’s because our CTV ad campaign is showing that our target audience is streaming the news 🗞️. We’re seeing a lot of campaign delivery on national news networks, specifically during prime time. Looks like B2B marketers and media professionals are a pretty savvy bunch. Want to join them? Click here ➡️ https://hubs.li/Q02sT8vT0

It’s now easier than ever for advertisers to reach highly engaged sports fans at any time of the year. "Utilizing strategic targeting, local streaming placements and some data-driven savvy, small brands are just starting to tap into the power of the world's biggest sporting events — without the million-dollar price tag that comes with it" shares our CRO, Jon Kaplan. Read more here: https://hubs.li/Q02sBlPr0

After serving billions of political impressions over the last few years, our experts at Madhive have key strategies to ensure that your campaign delivers to the right audiences. Plan to win with political CTV here: https://hubs.li/Q02spV4b0