Our Annual Marketing Report is back 🎉! Access your marketer's guide to navigating through the difficulties of budget allocation and achieving ROI excellence. Don't miss out: http://nlsn.co/6041bsUmf
Nielsen
Software Development
New York, NY 1,040,996 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Nielsen reposted this
Working with SAG-AFTRA on this deal has been extremely gratifying, and I am excited to share this news! The recent contract between SAG-AFTRA and Nielsen is a significant milestone for the industry, driving Content data forward as a validation point in residual bonus payouts. For more details on this exciting development, check out the article here: https://lnkd.in/gQ6ac3fJ.
SAG-AFTRA Will Use Nielsen Data as Part of Enforcing Studio Pact on Streaming Content
https://variety.com
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Exciting news for the entertainment industry 🎉! SAG-AFTRA has partnered with Nielsen to utilize our Streaming Content Ratings service for measuring streaming viewership. This collaboration will provide valuable insights into audience behavior, aiding in forecasting and supporting efforts. Read more: http://nlsn.co/6046jPyMM
SAG-AFTRA to License Nielsen Streaming Data | Nielsen
nielsen.com
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Nielsen reposted this
A seasoned global B2B/B2C marketing leader with comprehensive experience in establishing marketing as a competitive advantage through visionary leadership and strategic initiatives.
😎 So cool that SAG-AFTRA has chosen Nielsen as its third-party provider of streaming content measurement. In the words of our CEO Karthik Rao “We are incredibly proud that SAG-AFTRA has chosen Nielsen as the source for objective and consistent audience measurement insights in the streaming space.” https://lnkd.in/gRyzX8Ya
SAG-AFTRA to License Nielsen Streaming Data
nielsen.com
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Did you know? Americans spend more than 4 hours daily with audio 🎧. Dive deeper into these trends and uncover valuable insights with Nielsen's The Record report. Don't miss out—learn more today! http://nlsn.co/6047jOaL3
The Record: U.S. audio listening trends powered by Nielsen and Edison Research | Nielsen
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🎉 We're thrilled to announce that Partha Sengupta is joining Nielsen to lead our Global Capability Center operations in India. Partha will help drive global collaboration across our business. Welcome Partha! http://nlsn.co/6044jOrZn
Partha Sengupta named new leader of Nielsen’s Global Capability Centers | Nielsen
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Nielsen reposted this
Ready to empower outcomes-driven marketing? Join Nielsen for an eye-opening webinar where we explore how ROI can be measured and optimized at each stage of the dynamic consumer journey. Secure your spot here! https://bit.ly/3xZ2yrP #Nielsen #MediaROI
Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey
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Nielsen reposted this
Brand Measurement Expert | Commercial Strategy & Insights Leader | Marketing Strategist | DEI Advocate | Mom | Storyteller | Speaker
Are you interested in outcomes-driven marketing? If so, join Nielsen and me for an enlightening webinar where we will discuss how to measure and optimize ROI at every stage of the dynamic consumer journey. If you want to learn more and secure your spot, feel free to DM me! https://bit.ly/4a6yAiW See you on May 21st at 1 pm ET!
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Performance marketing without supporting brand-building marketing will limit long-term ROI! 📈 Uncover data-driven insights from our Annual Marketing Report to inform your 2024 marketing decisions:http://nlsn.co/6042j3A1y
2024 Annual Marketing Report | Nielsen
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"Wanting to get representation right means getting connection right, and it applies to advertisers and brands too." Ameneh Atai, GM of Audience Measurement at Nielsen, took the stage at the 2024 #IABNewFronts 🎯, to discuss how marketers can refine their strategy and spot growth opportunities for engaging advanced audiences this upfronts/newfronts season.