Day one at #OMR24 has been full of new insights. Join us tomorrow at A1 F10 for more discussions and attend our masterclass on Track 5, B2 to explore how attention and creativity can elevate your brand.
Outbrain
Software Development
The leading technology platform that drives results by engaging people on the open internet
About us
Outbrain (Nasdaq: OB) is a leading technology platform that drives business results by engaging people across the open internet. Outbrain predicts moments of engagement to drive measurable outcomes for advertisers and publishers using AI and machine learning across more than 7,000 online properties globally. Founded in 2006, Outbrain is headquartered in New York with offices in Israel and across the United States, Europe, Asia-Pacific, and South America.
- Website
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https://www.outbrain.com/
External link for Outbrain
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- New York
- Type
- Public Company
- Founded
- 2006
- Specialties
- Digital Advertising, Engagement, AI, Branding, and OpenInternet
Locations
Employees at Outbrain
Updates
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Join us at The Drum LIVE for a conversation about #Sustainability! Together with Brand Finance's Laurence Newell, The Drum's Webb Wright, and Impossible Foods's Marc Sobier, our VP of Agency Sales, Jackie Carroll, will discuss how brands are navigating the challenges of economic, social, and environmental sustainability to meet evolving consumer expectations. Learn more about the event: https://outbra.in/3wpYikO
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Last week, during IAB Italia's Attention Day, our Country Manager, Corrado Massaro, and our Director of Video Growth, Europe, Tomaso Uliana, took the stage alongside Andrea Zangrandi from Allianz Direct to share how the brand surpassed attention benchmarks with a cutting-edge video strategy. Following that, Onyx had the pleasure of offering a happy hour to further discuss the importance of attention in digital marketing. Rewatch our panel here: https://outbra.in/3JJ6gZq
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Onyx by Outbrain supports the Jounce Media SPO Summit as part of our ongoing commitment to enhancing the open web through intelligent #SupplyPathOptimization. Reach out to meet us in New York on May 8th: https://outbra.in/3QqkKky
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Join the Outbrain team in Nashville this week for MediaPost's Search & Performance Insider Summit. We'll be delving into strategies for future-proofing campaigns and driving impactful results on the open web. Reach out to connect with us! #MediaPostInsiderSummits
Meet Outbrain @ MediaPost's Search & Performance Insider Summit
mailxto.com
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Unpacking the IPA (Institute of Practitioners in Advertising) Bellwether Report, our Head of Enterprise UK, Alex Cheeseman, emphasizes the need for a deeper understanding of media effectiveness amidst a changing advertising landscape. Read more on Decision Marketing: https://outbra.in/3Qj7aiV
Bellwether reaction: ‘Green shoots will need nurturing’
decisionmarketing.co.uk
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While Google's timeline for cookie deprecation extends, the endgame remains. Discover our take on the ethical and power shifts this brings. Read more in our latest blog post by Stephanie Sentuc: https://outbra.in/3JzUBMs
Navigating the Cookieless Era: It's Not About Cookies, It's About Profiling
outbrain.com
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Navigating the intricacies of today's privacy-focused digital marketing, our VP of Product, Lior Charka, presents a look at AI-driven targeting strategies in his guest post on IAB Tech Lab, offering marketers a roadmap to success in an evolving digital landscape. https://outbra.in/3WduGRZ
#IABTechLab is excited to have Outbrain featured on our new Member Perspective blog series! Read more from Lior Charka on embracing AI to safely and effectively reach audiences: https://bit.ly/3xRj9Ok
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As the gender gap in our industry persists, our Global Head of Brand Studio, Faye Liddle-Moore, and other women in advertising provide a roadmap for aspiring female leaders to not only reach the top but thrive. Read it on Creativebrief: https://outbra.in/4a5hMcp
It’s no secret that the rate of progress towards gender parity is glacial The most optimistic prediction is that equality is imminent in approximately 20 years, or more depressingly, the World Economic Forum’s Global Gender Gap Report suggests it might take closer to 131 years To create more space for women, the industry must work to create a workplace in which women can thrive. In this article, women in advertising share their insights on how to break into leadership roles Featuring: Amy Still, Founder & CEO, Whisk, Luz Erhardt, Chief Client Officer, Saffron Brand Consultants, Babita Earle (FMRS), International Managing Director, Zappi, Faye Liddle-Moore, Global Head of Brand Studio, Outbrain Read the full article via the Creativebrief platform: https://lnkd.in/efas-vTx
Women in advertising share their insights on how to break into leadership roles | Creativebrief
creativebrief.com