Persona.ly

We were featured on the latest 2024 ROI Index by Singular! Big thanks to our amazing team for all their hard work and dedication and to our partners for believing in us to boost their success. Together, we've done some awesome stuff, and it's only the start! Read the full report - https://hubs.li/Q02mCPlG0

Audience segmentation for retargeting is a versatile (and often underestimated) strategy almost any app developer can benefit from. However unleashing the full potential of retargeting requires business expertise, a systematic data-centric approach, and, well, a lot of testing. Here are the best practices for re-engaging the audiences in various verticals. https://lnkd.in/dfzSeQ5W

리인게이지먼트를 위한 잠재고객 세분화는 대부분의 앱 개발자가 활용할 수 있는 유용한(하지만 과소평가되는) 전략입니다. 리인게이지먼트의 잠재력을 끌어내려면 비즈니스 전문성, 체계적인 데이터 중심 접근 방식, 그리고 많은 테스트가 필요합니다. 다양한 분야에서 저희가 경험한 고객 재참여 유도 모범 사례에서 저희는 다음과 같은 보편적 결론에 도달하였습니다. https://bit.ly/3UCew40

リターゲティングの為のオーディエンスセグメンテーションは、ほとんど全てのアプリ開発者が恩恵を受ける事が出来る汎用性の高い（そして過小評価されがちな）戦略です。しかし、リターゲティングの可能性を最大限に引き出すには、ビジネスの専門知識、体系的なデータ中心のアプローチ、そして、多くのテストが必要です。 私達の経験に基づき、様々な業種におけるオーディエンスの再エンゲージメントのベストプラクティスを集めました。ここでは、いくつかの普遍的な事を紹介します。 https://bit.ly/3SHFV1H

A whale of insights on what's next in mobile gaming in SocialPeta's whitepaper is available on the link. Check it out to find out: 🗺 Top mobile games, markets and genres in 2023 📈 Media buying trends 💥 Insights from industry experts 👉 Download now: https://bit.ly/47Wr0q0

Kicking off 2024 with exciting news - Persona.ly is ranked #2 in SKAN 4 adoption, according to Singular's dashboard. 🌐 What this means for our clients and the industry: - Enhanced accuracy: With SKAN 4, we offer superior attribution accuracy, enabling our clients to make more informed decisions based on reliable data. - Privacy-first approach: We're embracing the future of digital advertising that prioritizes user privacy, aligning with global standards and user expectations.

🎮 For years, South Korean game developers have been at the forefront of the mobile gaming industry. Aside from releasing great products, Korean companies excel at marketing and establishing global trends. Check out the article as JIEUN(Rachel) SEO delves into the intricate details of what makes Korean developers stand out and what we can learn from them. You will find out: 🔘 Why the holistic approach to UA matters ♻ How to utilize audience re-engagement to its fullest 🗝 The importance of media mix diversification 🔎 Why it's important to see through the numbers 🔓 How to prepare for the loss of signal on Android 👉 The full article: https://lnkd.in/dd5JR_sj 

We're #hiring a new Campaign Analyst in Rehovot, Center District. Apply today or share this post with your network.

🌟 Meet us in Mexico! Our very own Andres Gomez Chavez, Sr. Business Development Manager -LATAM at Persona.ly, will be attending App Growth Summit Mexico City! 🙋♀️ Seize the chance to connect with Andrés and tap into insights on mobile UA and re-engagement to help you stay ahead of the competition. 📅 Schedule a meeting: https://bit.ly/3qLJWIv

🏆 Yet another successful case study with one of our clients - Yolo247 iGaming platform. We utilized our DSP's ML capabilities to acquire highly engaged users who would become paying customers and re-engage dormant users to get back to the app and make new deposits. We reached: ✅ 50% D1 FTD Cost KPI outperformance ✅ 30x campaign scaling ✅ 4x FTD CVR growth for non-payers by month 7 🔎 The full case study: https://lnkd.in/dTMB9UA2