Savanta

Savanteers go Shuffleboarding 🎉 Our People & Talent team, along with our Advanced Analytics team, united for their Q1 Social and had a fun-filled time at Electric Shuffle, (with a dash of friendly rivalry). At Savanta, our teams are gifted a Social budget to spend on an activity of our choice. It's important to us to take time out to unwind and recharge, whilst also allowing our team to foster stronger connections among colleagues. See the fun for yourselves below! Lindsay Morrison Natalie Allen Sorcha Byrne Caroline Hawkings Georgina Keenan Nori Szekeres Cintia Martin Seran B Elliot Borek Diana Allen Charlotte Meadows Torie Bold #savanta #lifeatsavanta #teamdayout

Remember when Kendall Jenner solved the world's problems with a soda?   Yeah, so do we.   Avoiding such missteps in your own campaign is not about luck - it's about knowing exactly what makes a campaign sink or swim.    Advertising isn't a guessing game - it about putting your ideas to the test to ensure your campaigns resonate for the right reasons.    Savanta's latest report unpacks the dos and don'ts of recession-era advertising, helping you turn challenges into opportunities. Don't leave it to chance, check out our report today to equip your brand with the insight to thrive... even in difficult times.   #AdvertisinginaRecession #CampaignEffectiveness #SavantaUK #MediaMarketResearch #MRX

Maybe it’s Maybelline? Or maybe it’s not. Dupe culture, as fuelled by social-media, is becoming more prominent than ever, as the demand for less expensive alternatives to brand-name products rises. A whopping 51% of UK consumers agree that the rising cost of living has increased their consideration to purchase dupes of their favourite products. What will this shift in consumer behaviour mean for your brand? See our latest report below, and discover how in a sea of clones, your brand can stand out and remain top choice. #Savanta #consumer #behaviour #dupes

🌍 World Earth day has turned our attention towards the importance of sustainability, but how convinced are consumers? 🛍 Our latest Consumer Compass report reveals some concerning trends on the topic, particularly when it comes to spending habits. 📈 Despite 2023 being declared the warmest year on record, our survey shows sustainability concerns have notably dropped in the last six months. While 74% of consumers prioritise price/value, only 39% view sustainability as a key purchase driver. Alex Ward-Booth explores this trend against government green commitments and highlights how Savanta's AI tool - TrendVue - can help brands decode evolving consumer trends around sustainability. #savanta #consumercompass #sustainable #future #TrendVue

When did keeping an eye on trends become so difficult?   All you want to do is stay on top of what consumers are doing, saying, and thinking. But with hundreds of sources to monitor, thousands of data points to consider, and millions of opinions and behaviors, it's hard to digest.   We have the solution. Register for our latest TrendVue webinar, introducing a strategic AI companion designed to power innovative thinking and creativity across your business.   See you there!

Shaping the future of political journalism...   Our Political Research Director, Chris Hopkins and Associate Director, Emma Levin spoke to the next generation of journalists at #SPANC24 about the opportunities and challenges they encounter when reporting on polling.   With 2024 marking a pivotal year for democracy both in the UK and globally, it has never been more important for pollsters and journalists to work closely together to accurately reflect public opinion.   We are proud of our partnership with the Student Publication Association, and will continue to help foster a better understanding between our industry and the media. #savanta #spanc24

Some might say AI has gone too far...   It's that time again; another insightful addition to our eBook series: The future of Gen Z, Vol. 3.   Our latest instalment explores the groundbreaking changes in our world, from eroding language barriers and advancements in travel, to the rise of Deepfake technology. It's a world that Gen Z will not only inhabit but pioneer, shaping our shared future.   Check out Vol. 3, World in a Click, and discover our 'shrinking' world, travelling to the beat of technology, Uber in the sky, and more. #savanta #youth #ebook #ai

"If you maintain your advertising spend while others don’t, there aren’t many easier (or cheaper) ways to increase your share of voice in the market." Today we are thrilled to be launching our latest thought leadership report!   After it was announced in February that the UK would enter a recession, we were prompted to consider the major economic headwinds those in marketing departments across the country would be facing.   Figures from the last 20 years show global advertising expenditure consistently increases YoY - with the only contractions coinciding with global financial crises. So, it's not completely out of the question that many brands will withdraw ad spend in the near future. But we believe it is absolutely imperative that brands maintain their advertising spend during a recession.   It's tempting, but don't do it. Find out why in our latest report. #savanta #media #advertising #recession

Stay ahead, be informed, and get inspired with TrendVue!🚀 TrendVue is more than just a tool—it's your strategic AI companion designed to power innovation and creativity across your organisation. 💡With TrendVue, you can: - Spot and evaluate current and emerging trends - Understand the real-world impact of these trends with our consumer strength testing data - Discover inspiration from trends across 13 global sectors - Achieve time and cost efficiencies with one single source of trend information Want to learn more? Watch our on-demand launch webinar to discover the ever-changing world of trends: https://lnkd.in/dSMMn4PW #Savanta #TrendVue #Trends #Innovation

Tonight: UK Sponsorship Awards 2024 😍 Savanta are delighted to be attending this year alongside ITV and Paddy Power. We're among the finalists for the Best Use of Research, Measurement and Evaluation - an award which celebrates the power of applying market research. The finalists in our category include: Co-op Live (entered by  MKTG Sports + Entertainment) OKX (entered by Creative Artists Agency) Sky Mobile (entered by: Sky Media) We wish the best of luck to all of the finalists. Click below to view the full list of finalists across all categories. Savanta's Paul Baker and Shaun Austin will be attending with Dan McLean Arun C. from ITV, and James Edwards and Dean Finn from Paddy Power. See you there!