Thece

The Creator Economy is evolving! Content creators are increasingly vital to brands, venturing beyond traditional sponsored content into diverse revenue streams like content licensing and affiliate marketing. With a 16% increase in social media marketing spend, creators are driving significant changes in consumer behavior and spending. “The need for content is at an all-time high right now, and creators have really become an important source of content for many brands. We're seeing this impact not only in affiliate marketing but also in areas like content licensing and boosting, which marketers are leaning into more heavily.” Check out this recent NAB Amplify article to learn more: https://lnkd.in/g_aAzhqJ #CreatorEconomy #SocialMediaMarketing #ContentCreation #DigitalMarketing #AIIntegration

Huge shoutout to Influence Weekly for their outstanding coverage of the The Scotts Miracle-Gro Company Challenge. ThecePlay offers an opportunity for brands and creators to engage their audiences in more authentic and meaningful ways through #miraclegrochallenge! #Innovation #Creatoreconomy #influencer https://lnkd.in/efNvxj8J

“Lawn and garden care giant Scotts Miracle-Gro is launching an unusual gaming-led marketing campaign this week, in collaboration with its media agency, IPG’s Mediahub and gaming platform ThecePlay.” A big thank you to Steve McClellan and MediaPost for covering our Miracle-Gro Organic Challenge🌱. We’re hoping this unusual experience really resonates with audiences. After all, unusual is just another word for innovative, right? 🎮   https://lnkd.in/egZn9fbu #miraclegrochallenge #theceplay #innovation

We are really excited to finally be able to talk about our super innovative program that we have been building with the Mediahub Worldwide Team and The Scotts Miracle-Gro Company! We came together on the belief that cultural relevance and authentic engagement are key to brand success. Jodi Lee, Vice President, brand marketing for gardens and controls at ScottsMiracle-Gro says it best, “We see tremendous opportunities to deliver on this mission by connecting with people of diverse backgrounds and cultures in organic and authentic ways. The collaboration with ThecePlay for this gaming challenge opens a whole new channel for us where we can celebrate the creativity of virtual farmers while encouraging them to get their hands dirty in real life to grow their best garden bounty yet.” “As cozy games continue to rise in popularity, there’s an exciting opportunity for more brands to connect through gaming in a meaningful and brand-safe way,” said Simeon Edmunds, SVP, creative director, R&D Lab at Mediahub This is a truly groundbreaking project, and our sincere thanks to the visionary leadership of MediaHub and MiracleGro. ThecePlay and our collaboration with Twin Galaxies is creating a whole new channel for brands to build resonance and generate engagement. See the full article on VentureBeat - https://lnkd.in/gnHeW3uJ #InnovativeCollaboration #MediahubWorldwide #ScottsMiracleGro #ThecePlay #GamingForGrowth #VirtualFarming #BrandEngagement #CulturalRelevance #CozyGames #CreativeCollaboration #MiracleGroChallenge

Article just out on MediaPost from a new agency that speaks exactly to the value proposition of (and why we built) #ThecePlay. Here is our favorite quote: "Modern creative brands must navigate at the pace of culture, anchoring their brand experience around the largest growing audience: Gen Z," said Karan Dang. "Gen Z defies a singular mold. They are multi-dimensional. Rather than bombarding them with ads, we should strive to cultivate authentic relationships through experiences and formats that resonate with their lifestyle, found on social platforms, gaming realms and experiential engagements." https://lnkd.in/gE35F4Ew

We are pleased to be partnered with Comscore, Inc. to highlight the value of gaming and livestream advertising. Comscore just released a study to demonstrate the value of the Thece brand awareness vehicle in esports and gaming. Comscore leveraged its Media Valuation study across multiple Thece campaigns and found an average equivalent media value of 4.5x of the brands’ original spend! This partnership underscores Thece’s position as a leading destination for brands seeking to maximize their advertising impact and generate brand awareness for hard to reach audeinces through innovative gaming and livestream solutions. #Thece #Comscore #DigitalAdvertising #Gaming #Livestream #MediaValuation

We are pleased to be partnered with Comscore, Inc. to highlight the value of gaming and livestream advertising. Comscore just released a study to demonstrate the value of the Thece brand awareness vehicle in esports and gaming. Comscore leveraged its Media Valuation study across multiple Thece campaigns and found an average equivalent media value of 4.5x of the brands’ original spend! This partnership underscores Thece’s position as a leading destination for brands seeking to maximize their advertising impact and generate brand awareness for hard to reach audeinces through innovative gaming and livestream solutions. #Thece #Comscore #DigitalAdvertising #Gaming #Livestream #MediaValuation

Join us on "The Digital Marketeer" podcast, hosted by Stefanie Beach, where our CEO, Zachary Rozga, unveils a captivating segment about the launch of ThecePlay. This episode is a must-listen for anyone interested in the forefront of digital innovation. 🔊 Clip Highlight: Get an exclusive look into ThecePlay, our groundbreaking new platform. Zachary discusses what sets ThecePlay apart, the inspiration behind its creation, and the impact it aims to have on the digital landscape. Special thanks to SMB Media Consulting for the opportunity! #DigitalTransformation #TechTrends #InnovationInTech #MarketingPodcast #StartUpLife #FutureOfTech #ThecePlay

In a new report by IAB, the evolving landscape of game advertising emerges as a compelling narrative for marketers worldwide. This comprehensive analysis reveals a seismic shift in advertising strategies, with marketers now allocating unprecedented budgets towards games advertising, recognizing its power to connect with diverse, global audiences beyond traditional media confines. IAB's insights underscore the transformation of games advertising from a niche, youth-centric channel to a pivotal element in reaching specific, engaged consumer segments. The report highlights the medium's unmatched capacity for immersive, interactive experiences, making it an ideal venue for capturing consumer attention and driving engagement. The report serves as a crucial bellwether for the game advertising industry, heralding a new era of marketing where innovation, engagement, and strategic insight converge to redefine advertising success. Let's embrace these insights to transform our advertising strategies and tap into the boundless opportunities that games advertising offers! #MarketingInnovation #GameAdvertising #PlayfrontsIAB #DigitalMarketingTrends #BrandEngagement

Activision Blizzard just posted a major research paper on the gaming audience. They interviewed over 10,000 gamers. The top key takeaway: "Despite the diversity, all segments share a common value: they appreciate rewards linked to advertisements but dislike when an ad interrupts gameplay." Exactly why we built ThecePlay with Twin Galaxies. The full report is worth the read. https://lnkd.in/duFK358S