TRIPTK

Culture is reaching hyper-accelerated speeds. Brands able to harness this by connecting and contributing meaningfully will race ahead. 🏃♂️➡️ Dive into the full podcast below where our CEO Sam Hornsby talks about the journey from anthropology to strategy consulting, with culture as the cheat code behind brand success. https://lnkd.in/gmH7KcfW

‘𝑰𝒏𝒕𝒊𝒎𝒂𝒄𝒚’ seems to be everywhere - but what does it really mean? Our very own, Elly Bonney unravels the tangly concept of contemporary intimacy, illuminating new modes of connection and the opportunities they present to brands. 💘 Send us a 𝒍𝒐𝒗𝒆 𝒏𝒐𝒕𝒆 (email us) to access the full report. 💌 #brandstrategy #decodingintimacy #trendingtrends #trends #trendalert #TRIPTK

Earlier this month, I swapped my usual 9 am office clock-in for a buzzy morning at City Winery, representing TRIPTK and Havas Creative Network at Ad Age's Gen Z Summit. 🍷 Made new connections, met old agency pals and drank in a whole lotta learnings: 💎 IRL shopping is not dead! Kristin Patrick and her team are in constant two-way conversation with Claire's core audience - especially those in their loyalty program of over 18M voices. She reminds us that Gen Z still love to shop in stores, bringing with them a discovery mindset akin to treasure hunting. 🔗 READ MORE: https://lnkd.in/errQh29V 💄 Stay in your lane to build brand goodwill. As longtime brand partners of Clinique, we were excited to see the brand continue to show up at the intersection of efficacy (products that work) and optimism (for skin, for life). Catie Cambria highlighted their new ‘Derm Creator Council’ – which gives Clinique a credible, product-agnostic lens to address topics like skincare misinformation while building brand goodwill. 🔗 READ MORE: https://lnkd.in/eGQgTWsy ✨ Comfort & joy as a business model. Today’s definition of nostalgia is based on the feeling of belonging (and the joy and comfort this brings) more than anything else. From smart product and partnerships strategy to doubling down on community-building via experiential retail, Jamie Cygielman shared how American Girl continues to redefine the brand for today's Gen Z and Millennial audience of joy and comfort seekers. 🔗 READ MORE: https://lnkd.in/eb84chBh #brandstrategy #agencylife #GenZinsights

CreativeMornings/ San Diego has connected me with so many brilliant ideas and people throughout my journey. I'm honored and grateful to take the stage this month and give back to the community that has already given me so much. For my friends in the greater San Diego area who are free the morning of March 29th, I would love to see you there. This month's theme is Perspective—and I'm excited to share a bit of mine with you all. Registration is still live at the link below: https://lnkd.in/gtfRCMbS Big thanks to the CMSD crew—Stacey, Ramel, Devora, and Kimberly—for all you do!

Could not be prouder to partner with team Dickies® to make this happen 👊 For those we missed at SXSW this year, give the below a watch! 🤠 #SXSW24 #brandstrategy #client

Recently, John Klopping, our global head of brand design, traveled to Austin, TX to represent Dickies at SXSW, one of the world’s largest showcases of creativity and innovation. John led a discussion around “Genericana,” discussing cultural & brand expression through workwear, design, and typography alongside Héctor Ramírez of TRIPTK. They explored brand identity through the archives of product, logo, type, and color trends over the last 100 years. Thank you to everyone who made this fireside chat possible and a special shoutout to SXSW for another amazing year! Listen to the full audio here: https://lnkd.in/eAHGjBBz

It's not often I write about the beautiful game on here. This weekend at SXSW I attended a sports tech panel featuring Kara Nortman, the co-founder of women's soccer team Angel City FC, and was left inspired by something she shared. While the focus of the conversation was, understandably, how technology could be used to connect fans to sports in different ways, she ended with a piece of advice that was nothing to do with leveraging AI, the advent of gambling apps or second screen games. She reminded us all of the unique power of live sports and specifically the purity and joy of the in-stadium experience. While it might only serve a fraction of a fanbase, there is something magical in the humanity that comes from connecting with thousands of other strangers for a few hours, with whom you may have nothing in common, aside from a shared passion for your team. Having worked on several projects all about elevating the experience of the modern sports fan, I love the idea of taking a step back to see what is worth protecting and preserving, recognizing things that shouldn't be screwed with, as well as earmarking what is ripe for change. There is a broader lesson in there somewhere #COYG

Recently, I've been revisiting a few of my long-held beliefs on brand and strategy. Happy to say that (at least in my mind) the simple reminders in this ancient piece are still valid. In our hub-bub re: AI and the future, let's perhaps remember the final bit: "In all things, people."

A good read on the different cultural stereotypes that persist around fatherhood, from archetypes (albeit distinct ones) embodied by characters like Kendall Roy or Ted Lasso, to ideas perpetuated in advertising, and even seemingly harmless phrases like dad jokes and dad bods. I'd love to see more aspirational representations of dedicated, involved, supportive fathers rather than centering blissfully ignorant goofballs or negligent workaholics as the protagonists (and often, frustratingly, the heroes) "The old model of fatherhood—the hands-off, financial-provider stereotype that involved little participation in bath time or homework—bears less and less resemblance to reality. But cultural conceptions of what a “dad” looks like still seem to reveal a lingering discomfort with masculine caregiving, the central work of fatherhood." Shout out as ever to the many dads navigating this industry who inspire me daily.

Inclusivity in voice lies at the heart of equitable research - and while strides have been made, we still have work to do in ensuring this translates into continued day-to-day industry practices. 📣 It is with great excitement that we announce our studio sponsorship of the launch of Women In Research (WIRe) in our APAC hub in Singapore, led by our very own Louise Newson. 🎉 Join in us as we support WIRe's founding team - Ivy Esquero, Rara Naval, Amy LIM and Anita RaoRao Kapur - in building a vibrant community that creates shared spaces dedicated to amplifying and advancing the voices of women in research. ✨ ⏩️ Learn more and join us here: https://bit.ly/43fjia1 ⏪️ #researchers #researchintegrity #womeninresearch #marketresearch #inclusion #inclusionmatters