🚀 We're thrilled to share exciting news: ATOM 3.0 is here! This industry-first on-device targeting solution for iOS is a game-changer for privacy-compliant targeting and monetization on mobile. ⚛️ ATOM (Anonymized Targeting on Mobile) 3.0 is the only scalable solution for targeting ID-less users on mobile. It's integrated into HyBid SDK 3.0, making it capable of reaching 1.5B+ users across 10,000+ apps globally. 🎯 This vast scale ensures advertisers and publishers can maintain addressability and engagement with their audience, all while respecting user choice. 🆓 It gets even better: ATOM 3.0 is free for publishers and advertisers at the start, as we're focused on fostering widespread adoption to maximize ATOM 3.0's impact across the digital advertising ecosystem. Get all the details: https://hubs.la/Q02vn3H60 #mobile #targeting #privacy #advertising #monetization
Verve Group
Advertising Services
New York, NY 18,040 followers
Consumer-First Advertising Suite
About us
Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI).
- Website
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https://verve.com/
External link for Verve Group
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- mobile advertising, local mobile publishing, location based targeting, premium audience targeting, mobile monetization, beacons, location-powered mobile advertising, programmatic advertising, mobile marketing, RTB, local mobile content, mobile marketing, 1st party data, location intelligence , mobile creative , attribution , mobile marketing platform, foot traffic, retail, CPG, Auto, QSR, CTV, in-app, user acquisition, and contextual advertising
Locations
Employees at Verve Group
Updates
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The ad industry is still unpacking what the latest delay in cookie deprecation means for marketers and publishers alike. Thanks to ExchangeWire for sharing insights from our own Gaylord Zach, head of mobile product, in this roundup of industry expertise: https://hubs.la/Q02v5GYQ0
Google Delays Third Party Cookie Deprecation: Ad Industry Reaction - ExchangeWire.com
https://www.exchangewire.com
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Gaming is no longer a niche: it's a massive global industry with billions of daily users. As our own Rich Jones of Dataseat (Now part of Verve Group) shared with The Drum and IAB UK, marketers should view gaming — especially mobile gaming — as a premium channel for sophisticated storytelling throughout the customer journey. Head on over to The Drum for more insights on the exciting opportunities for #ingaming advertising: https://hubs.la/Q02v3ZjD0
Why marketers should embrace gaming as the premium environment it is
thedrum.com
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New case study just dropped! 🚀 Huge thanks to the team at Opera Ads for sharing their success story with us. It's a must-read on mobile monetization across ad formats, especially interstitial and video. 📱 Get the full story on how Opera Ads' new interstitial ad formats increased fill rates by 43% to drive a 2X revenue uplift from the new demand ⤵️ https://hubs.la/Q02tR7j90
More formats, more revenue: Interstitial ads drive growth for Opera Ads
verve.com
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Facing a cookieless future doesn't have to be all doom and gloom. Mobile marketers' alternatives for effective targeting are getting better by the day. 📲 Our latest blog explores five effective and emerging approaches for advertisers to own their mobile targeting outcomes, even without cookies (whenever that day finally comes!) https://hubs.ly/Q02tRjDm0
No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile
verve.com
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⏰ Save your spot! Tune in this Wednesday for a can't-miss webinar on contextual advertising with privacy experts from Kochava, M&C Saatchi Performance, GumGum, and Dataseat (Now part of Verve Group). Our own Mark Menery will share perspectives on targeting, optimization, and measurement of contextual campaigns. Register 👉 https://lnkd.in/e-qf-uJh See you there! Date: Wednesday, April 24 Time: 10 AM PDT (19-00 CET) #ios #mobileua #privacy #advertising #contextualadvertising
Webinar: Embracing Contextual Advertising for Privacy-Safe Growth
https://www.kochava.com
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🌍 It's Earth Day! Time to weigh in on sustainability in ad tech. Sustainability is often highlighted as a key outcome of supply-path optimization (SPO), broadly speaking. But let's get more granular than SPO. What specific actions are making an impact? We've picked a few from IAB Tech Lab's sustainability playbook 👇 (PS - LinkedIn polls are limited to 4 options. We'd love to hear about all the other great work that's going on!) #EarthDay2024 #adtech #sustainability
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🧠 What a fascinating discussion between Sean Halpin and our own Gosia Adamczyk, VP of Human Resources! Check out this highlight on neuroleadership ⤵ Thanks to Sean and Sentient Talent for the great podcast episode!
Looking to improve your leadership skills? Take a listen to Gosia Adamczyk on the latest ep of Programmatic Pulse New science explores the emotional aspects of human behavior, focusing on why certain stimuli trigger stress or joy Understanding these mechanisms improves leadership and team dynamics, creating a workplace where everyone thrives Verve Group Sentient Talent #neuroleadership #culture #podcast
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CTV is advertising's fastest-growing channel — how will AI take it even further? Evgeny Popov, EVP/GM International at Verve Group, shares some of the exciting possibilities in his latest article for Forbes Technology Council, including: 🎯 Personalized, contextual targeting using both behavioral data and AI-powered contextual engines ⏱️ Real-time automation and optimization for better interactive ad experiences 🎨 Dynamic creative optimization and cross-platform integrations 🕵️♀️ Detecting and preventing ad fraud in the CTV advertising supply chain .... and much more! https://hubs.la/Q02t5PNc0
How AI Can Revolutionize CTV Advertising - Evgeny Popov
forbes.com
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🎮 How can gaming publishers level up user ad experience while hitting monetization goals? Our own Stafaniya Radzivonik (马小旭) breaks it down into 5 straightforward steps, with the latest industry data to back it. Check it out 👇 https://hubs.la/Q02sLH_D0
5 strategies to enhance user ad experience: a guide for gaming publishers
verve.com