Comprehensive as always from SportBusiness...
Personal reflection is I'm disappointed Amazon didn't stay in the game. We've still got the Boxing Day fixtures to come, but off the back of APV's latest round of midweek fixtures, I'll miss them next season, following on from the news that they ultimately didn't enter the auction for the next cycle of domestic Premier League rights.
Whether because they got squeezed out by reduced number of packages or didn't want to massively multiply their investment to broadcast EPL football, I've enjoyed the past few seasons of what feels more like a US experience of watching sport, flicking between concurrent matches depending on the state of the games. And any broadcaster who gets Clive Tyldesley and Ally McCoist is doing something right, in my opinion!
Perhaps it's unsurprising they didn't participate in the auction, given the increased costs involved. As this articles details, in this current cycle they've paid just £20m per season for 20 live matches. Compare that to Sky's £1.2bn bill for 128 matches or TNT Sport paying £325m for 52 matches. In a world in which we're still waiting for the FAANG giants to really commit to live sports broadcasting, this felt like the best tactical dipping-toe-in-water so far, driving Prime membership at a crucial retail moment in the build up to Christmas and with Boxing Day sales.
Sky will increase its Premier League rights spending to close to £1.275bn per season from 2025-26 to 2028-29, SportBusiness Media understands.
Meanwhile, TNT Sports and the BBC are understood to have kept their fees flat for the next cycle.
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