Chloe Fleming’s Post

Rethinking Agency Culture: Team Experience as the New Frontier In the ever-evolving world of agency life, there are two things we hold dear: the experiences of our customers and the experiences of our team. These aren't just separate pieces of the puzzle – they're deeply intertwined, shaping who we are and where we're headed. As we step into 2024, we're taking a good, hard look at how we do things. We're realizing that our team isn't just a group of folks we work with – they're our cherished customers, choosing to be a part of our journey. This realization has sparked something special within us. We're flipping the script on how we approach our team, putting their needs and dreams front and centre. We've kicked off this journey by forming a culture committee, a dedicated group focused on understanding what makes our team tick. Through in-depth interviews, we're diving deep into their stories, uncovering what truly matters to them. The next step is redefining the value proposition - from revamping our hiring process to designing personalized growth paths, every step of the journey. This mindset transformation is not just a cultural shift; it's a strategic imperative. By placing the team at the heart of our operations, we are laying the groundwork for sustained success and innovation. I'm immensely excited to see where this journey takes us. As we continue to iterate, innovate, and evolve, I'll be sharing our progress and insights along the way. Together, let's redefine the boundaries of agency culture and chart a course towards a brighter, more inclusive future 💫

Fostering a Creative Environment in Media Teams If you are part of a media team, you probably have had those moments when the pressure is on, deadlines are looming, and creativity needs to shine. Fostering a creative environment is crucial to thrive in the dynamic media landscape. Here are some practical strategies to inspire and empower your team to be at their creative best: Open and Inclusive Culture: Encourage open communication and idea-sharing within your team. Every voice should be heard, and every idea should be considered. Embrace diversity of thought. Inspiring Workspaces: Create workspaces that inspire creativity. A well-designed office or production environment can have a significant impact on the creative process. Collaborative Brainstorms: Organize brainstorming sessions where team members from various disciplines can come together to generate fresh ideas and solutions. Collaboration often sparks innovation. Mentorship and Skill Development: Support team members in enhancing their skills and knowledge. Investing in their growth can result in more creative contributions. Embrace Failure: In the creative process, not every idea will succeed. Encourage your team to embrace failure as a learning opportunity. It's often the path to groundbreaking innovations. Celebrate Achievements: Recognize and celebrate creative achievements. Acknowledging and rewarding innovation encourages a culture of creativity. Diverse Perspectives: Seek out diverse perspectives both within and outside the team. Different viewpoints can lead to unconventional, creative solutions. Space for Unstructured Time: Allow for unstructured time where team members can explore their own interests and experiment with new ideas. Innovation often thrives in moments of freedom. Feedback and Adaptation: Encourage regular feedback and adapt your approach based on the input from your team. Continual improvement is a hallmark of a creative environment. By fostering a creative environment in your media teams, you're not only promoting innovation but also enhancing your competitiveness in this ever-evolving industry. Let's inspire and empower each other to push the boundaries of creativity and make a lasting impact! Share your own tips for fostering creativity in the comments below. 👇 #MediaTeams #CreativityInMedia #InnovationCulture

Here are some key shifts that the creative industry will need to make in the coming year to stay relevant. According to a recent article on Creative Boom, exploration and openness will be key, both in innovation and in addressing unconscious biases. Additionally, this includes the hot topic of WFH or in-office and how to make a larger impact through partnership. Check out the full article for more insights on how creative work will change in the next few years. #creativework #innovation #diversityandinclusion #futureofwork

At our agency, we thrive on creativity and collaboration to deliver impactful campaigns. We believe great ideas can come from anyone, so we've cultivated an open culture that encourages team members to share their insights freely. Our flexible workspace and digital tools facilitate seamless collaboration, connecting both in-office and remote teams. We invest in continuous learning through workshops and industry events to stay ahead of trends. We celebrate experimentation and learning from both successes and failures, fostering a fearless and innovative environment. By forming cross-functional teams and embracing diverse perspectives, we ensure every campaign benefits from a range of skills and expertise. At D2 Advertising, creativity and collaboration are not just values; they're the heartbeat of our success. #D2Advertising #Creativity #Agency