Just Released: IAB 2024 Digital Video Ad Spend & Strategy Report | Part One: Market Size & Growth Projections 📊 The #IAB 2024 Digital Video Ad Spend & Strategy Report, created in partnership with Guideline and Advertiser Perceptions, provides a lens into the trends within the #TV/#digital video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity. And for the first time ever, this year’s report includes category-level ad spend projections. Download the full report now: https://bit.ly/4doteTg
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According to e4m-GroupM Programmatic Report “The Indian media & entertainment (M&E) industry is poised for robust growth, driven by escalating consumer demand and improving advertising revenue. The industry witnessed 19.9% growth in 2022, surpassing the Rs 2 trillion (US$ 24 billion) annual revenue milestone for the first time and is expected to reach Rs 2.83 trillion (US$ 35.4 billion) by 2025”. Read 🔗 https://lnkd.in/dD_ryDdS exchange4media Dimpy Yadav #MediaandEntertainment #e4mGroupMReport #ProgrammaticAdvertising #AdvertisingRevenue
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Our CPO model gives digital advertisers the green light to test CTV as a performance marketing channel with low risk and high reward potential. Insider Intelligence shared its takes on our new model and how it could make CTV ad campaigns into top choice for advertisers looking to scale performance-based media buys. https://hubs.la/Q01_DMwG0 #CTV #News #CPO #AdTech #AffiliateMarketing #PerformanceAdvertising
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As the new IAB Video Specification will be implemented soon, publishers have many questions about how to understand the specifications clearly. We have compiled the top 5 publishers' questions about the new IAB Video Ad Specification with answers to help publishers better understand these rules. Read more below: https://lnkd.in/dpPHq_wR #video #advertising #iab
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📈 Retail media will soon make up nearly 20% of digital ad spending. Learn which players are leading this growth and build out your organization’s approach to this surging ad channel. 👉 Grab our exclusive download now to understand the full potential of retail media: https://lnkd.in/eU86ji5j #retailmedia #retailmedianetworks #RMN #digitalgrowth
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According to the ANA Programmatic Media Supply Chain Transparency Study (https://lnkd.in/g8j9JMMM), only 36 cents out of every ad dollar that enters a DSP effectively reaches the consumer after accounting for both transaction costs and loss of media productivity costs. Are you aware of your true programmatic ad spend? #programmatic #advertising #transparency
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