iCrossing UK’s Post

Our team are on a mission to simplify the complexities that surround AI for marketers into digestible and actionable roadmaps that will deliver to your unique needs. This latest article is a clear breakdown of actions you can start taking today (and ones you can plan for as a phase 2 and 3) to effectively integrate Generative AI into your day-to-day marketing processes - to stay truly competitive in the current landscape.

Forge deep connections with personalized brand relationships. Learn how the power of emotion drives customer advocacy and loyalty in our latest piece. #Brandloyalty #EmotionalConnection Read Here: https://lnkd.in/eHYE97rg

We'll be talking alongside Storyblok this week at brightonSEO on the pivotal role of your content management solution and tech stack in driving SEO success. Join us! | Thursday 25th April, 09:30am, Skyline stage

Our Audience Intelligence team spoke to The Drum about why leveraging search and social listening tools to unearth linguistic nuances is an untapped marketing superpower. Knowing true engagement triggers, barriers to entry, sentiments, and trends in an age where connection is currency allows you to meet your audience in the exact ways they want you to. Find out more about the profound benefits, including cross-team collaboration, enhanced paid media ad copy and data-driven user journey mapping for experience transformation - to name a few. Read more ⬇

Our Head of Experience Transformation Strategy, Mark Bell, gave his unique POV on AI and it's relationship with brand experience to The Drum.   There is so much talk around what to do with AI as a marketer right now but not enough about what foundations need to be in place first. Mark argues that solving for your brand's experience gaps with true creativity will in turn feed AI with far more useful data to be evermore impactful.

There are a few seats left for our breakfast roundtable this month in London, an event designed to help you with tangible first steps to embrace AI as a marketer. Our expert speakers will get you thinking about why and how to optimise your brand experience to provide AI with the right data, ensuring more meaningful connections with your audience. Don't miss this opportunity to stay ahead of the curve and elevate your brand's impact in 2024 and beyond. https://lnkd.in/edWSBi7v

Maximizing your MarTech stack can be tricky. Learn how agencies like iCrossing drive value for CMOs with the Gartner® Market Guide for Global Digital Marketing Agencies: https://lnkd.in/etNzY6se

We migrated over fifty websites in 2023, here's what we learned… These insights are testament to our clients' trust and our teams ever evolving expertise. Each one was a unique opportunity to refine our strategies further and solidify our position as industry leaders in digital transformation. Drop us a line if this is something you're considering and need a fresh pair of eyes. Whatever the complexity, we'll craft a simple route for you.