In a letter this week to the U.S. House Committee on Energy and Commerce, the NAI commented on the American Privacy Rights Act (APRA) discussion draft. Although the NAI supports a bipartisan, bicameral effort to establish a uniform national privacy framework, it urges members of the Committee to preserve beneficial uses of data. The NAI writes: “As currently drafted, the APRA’s application to data-driven advertising, and particularly targeted advertising, is not clear. The discussion draft would likely restrict data processing in a way that would severely limit data-driven advertising and other beneficial uses of data that consumers want, and that business can provide responsibly.” The APRA must provide clarity and certainty in data protection and privacy law to implement clear compliance processes. Read the full letter here: https://lnkd.in/e-eVGZ4Z #movingprivacyforward
The NAI’s Post
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Safeguarding customer data should be a priority for businesses. However, excessive restrictions can potentially create roadblocks to business growth and development. New legislation is set to take center stage prior to October 2025, impacting data collection and online privacy. You can learn about the legislation in this PYMNTS article: https://lnkd.in/gnwDPppc #smallbusinessdevelopment #legislation #smallbusiness #data
Data Privacy Laws Threaten Small Businesses' Digital Advertising Efforts
https://www.pymnts.com
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Bipartisan Bill Aims to Streamline US Data Privacy Laws https://lnkd.in/gjcZUxAk TLDR; * A bipartisan bill introduced in the US Congress seeks to establish a comprehensive federal privacy framework. * The bill would create a new privacy agency, the Federal Privacy Protection Agency (FPPA), to enforce the law. * It would also establish a set of baseline privacy protections for all Americans, including the right to access and delete personal data, and the ability to opt out of targeted advertising. Implications for Businesses: * The bill, if passed, would impose significant new compliance obligations on businesses that collect and use consumer data. * Companies would need to develop and implement comprehensive privacy policies and procedures. * They would also need to obtain consent from consumers before collecting or using personal data.
Bipartisan federal bill seeks to standardize US privacy protections
marketingbrew.com
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⏪ ICYMI ⏪ Florida became the 11th state to pass a data privacy law! The governor of Florida signed the Florida Digital Bill of Rights (SB 262) into law on June 6, 2023. Here's what you need to know: 📅 Effective date: July 1, 2024 Consumer Rights ✅ Know and access ✅ Correction ✅ Deletion ✅ Data portability ✅ Appeal ❌ Private right of action Consent Requirements 📤 Opt-out: Targeted advertising, the sale of personal data, profiling, voice and facial recognition, and the processing of sensitive data. 📥 Opt-in: The processing of sensitive data. Business Obligations 1️⃣ Privacy Notices 2️⃣ Purpose Limitation 3️⃣ Data Processing Contracts 4️⃣ Data Protection Assessments Unique Provisions ✨ Strict limitations on children's data (under 18 years old) ✨ Required transparency about search engine results ranking ✨ Civil penalties = up to $50,000 per violation Read more about Florida's privacy law here: https://lnkd.in/gMurfXuT Join our weekly newsletter to stay up-to-date with the most important stories in privacy engineering: https://fid.es/newsletter #dataprivacy #privacylaw #privacyregulations
Gov. DeSantis signs ‘Digital Bill of Rights' protecting online data privacy. Here's what users should know
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