NAI member companies nurture the long-term health of the online ecosystem by providing the foundation for a thriving and diverse market of ad-supported free content and services. A free an open internet in turn supports America’s small businesses and ensures that consumers continue to have a breadth of options. The vibrant ecosystem that supports small business online is built on a foundation of small publishers, offering consumers far more diversity of content than can be provided solely by their larger media rivals.
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Last week VIOUSLY sponsored a breakfast with the Independent Publishers Alliance. (Bringing it all together). Viously have been doing great work with publishers supporting them across everything that affects video performance, be it content advisory, video coverage, site speed and efficiency, CMP and consent. The list goes on affecting compound improvements through long term partnerships. The aim of the breakfast was to discuss and inform member publishers on best practice around the 4 fundamentals of making video work for a publisher's website - strategy, content, technical and monetisation. Great fun and a lovely breakfast indeed. One thing that jumped out and has maybe not been communicated that clearly, was the IAB re-classification of video. Viously showed this image from the IAB focussing on what is Instream, Accompanying Content and Outstream (standalone/no content) - all of which has differing value to buyers and advertisers. Much debate ensued, working through solutions and ideas to offer the attending publishers a view to make the most of their video inventory. The session was incredibly constructive in a great atmosphere, publishers not afraid to share problems, with other publishers looking to help solve them.
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Managing Director @ The Trade Desk | Chairperson & Board member | Executive MBA London Business School
Here The Trade Desk we still think that "Don't be evil" is STILL a pretty good idea! Time to UNBREAK THE INTERNET! Support trusted content publishers, local business and local media! Good for people - good for brands - good for business Link to learn more in the comments #localbusiness #unbreaktheinternet
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Director at ElseandIf Private Limited | Managing Partner at Advertising Ops Private Limited
I've just launched a comprehensive video series on my YouTube channel titled "Maximizing Publisher Revenue: A Step-by-Step Guide". https://lnkd.in/dMzGdjSc This series is dedicated to all digital publishers looking to optimize their accounts and achieve significant revenue uplift. 📈 What to Expect: Practical lessons on optimizing your publisher's account. In-depth reviews of publisher sites with live ad code fixes. Strategies to optimize ad layout, placement, and introduce ad exchange sticky ads and interstitials. Guidance on making effective pricing rule changes. By the end of this tutorial series, you'll witness tangible results in revenue uplift through clear, actionable strategies. 👨💻 Who Should Watch: Whether you're just starting out or looking to refine your monetization strategy, this series is tailored for publishers of all sizes seeking to maximize their online revenue. Please check out my channel for detailed video tutorials here: https://lnkd.in/eiYcfU3
