Where are you on your path to sustainability? Aligning with global standards and seeking out independent third-party verification are the keys to creating a more sustainable future. Read more from Joseph Worswick in Digiday and dig into the value of responsible partners who value progress over perfection:
Like so many industries, the #adindustry is on a mission to shrink its #carbonfootprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a #tech partnership there. These are significant steps, but they’re just the beginning. The true game changer lies in seeing the bigger picture: the total #emissions from #advertising as a whole. This includes every ad, every campaign and every partner involved over the year. In this piece by Seb Joseph, we speak to Eric Shih of Cedara, Joseph Worswick of OpenX, Steven Filler of ShowHeroes Group, and Céline Craipeau of Jellyfish.
