OpenX’s Post

Over the last few days we have shared our A-List Tuesday programming at FreeWheel Beach-- here's what we have lined up for Wednesday at Cannes Lions. Spoiler alert: it's another incredible day of content and conversation with industry drivers from different facets of the TV advertising ecosystem: James Rooke President, Comcast Advertising Kirk McDonald North America CEO, GroupM Pooja Midha GM, Effectv Evan Adlman EVP Commercial Sales & Revenue Operations, AMC Networks Leo O'Connor SVP, Head of Programmatic Advertising, Paramount Global Katy Loria CRO, FreeWheel Andrew Casale President and CEO, Index Exchange Jeff Green Founder and CEO, The Trade Desk Jon Mansell VP, Head of Marketplace Demand, FreeWheel Kelly Abcarian EVP, Measurement & Impact, Advertising & Partnerships, NBCUniversal Jason Manningham CEO, Blockgraph Bill Stratton Global Industry GTM Lead – Media, Entertainment & Advertising, Snowflake Soo Jin Oh Chief Strategy Officer, FreeWheel Get all the details: https://bit.ly/467pwtq #FreeWheelCannes #CannesLions2023 #ViewerExperience

Buckle up, marketeers. 🤠 Pay close attention to the investment announcement of S4S Ventures in CTV buying platform tvScientific, as your investment decisions and ROI measurement could be improved. This advertising model is a deal maker, as consumers flock to “connected TV” (aka “content platforms). Made me think of my recent years in retail and the discussions on investing in TV, where we challenged media agencies and broadcasters to explore partnerships based on results. “The platform is designed to let advertisers buy CTV on a cost-per-outcome basis, beyond the reach and frequency metrics that long have dominated the market. That includes allowing buys based on cost per acquisition, return on ad spending, sales and post-exposure campaign traffic.” Bon appètit. 📈

It is with immense pride that I announce our latest funding round, led by @S4S Ventures. This investment marks a significant step forward in our mission to revolutionize performance advertising on Connected TV. Joining forces with new investors BDMI, Progress Partners, and existing investors NBCU/Comcast, Norwest Capital Partners, Aperiam, and Hearst Ventures, we're set to accelerate our growth and development. Our mission to revolutionize TV advertising, enabling marketers to buy and measure TV on a cost-per-outcome basis, is now stronger than ever. Our innovative technology/approach not only empowers brands to execute outcome-based media buying but also signifies a transformative shift in TV advertising towards measurable results (which, after all, is kind of the point of advertising, right?). I'm excited about what lies ahead as we continue to challenge norms and drive real results in the industry alongside an incredible team at tvScientific. By opening up TV to performance marketers (9 million of them!), the future of TV looks brighter than ever! https://lnkd.in/ehe_mMbC #ctvadvertising #performancemarketing #ott #tvadvertising