Great to be featured in The Times alongside industry giants Bauer Media Group & Future to share our view on the path forward for publishers and advertisers post-cookie. Richard Tyler's article sheds light on the shift to direct-sold ads, third-party cookie chaos, and how innovative publishers recognise and act on the opportunity it presents. Publishers see incredible results via Permutive and through direct deals. Bauer has seen “anything up to a 53 per cent increase in engagement” in its ad campaigns since switching to work with Permutive. Publishers, such as Future, are well-placed to solve digital advertising's woes due to their value exchange with users. As our co-founder & CEO Joe Root puts it, "In digital advertising, your data is what allows you to build a big business." 🚀 #DigitalAdvertising #DataDriven #Innovation https://lnkd.in/eEPePXGC
Permutive’s Post
More Relevant Posts
-
Technology and Sales Leader -- Twin Dad, New Yorker, MBA. ex-Braze/Salesforce, LOL (Learning Out Loud)
The cookie-pocalypse, a long time in coming, is finally here, reflected in Google's development of Privacy Sandbox and a variety of default changes at the browser and policy level. We at Permutive view it as an opportunity to improve our Publisher client's bottom line, enhance Advertising performance, and improve user experience while protecting privacy. Additionally, Permutive help publishers looking to rebuild their direct sales motion with specialized support and go-to-market assistance - we'll be with you every step of the way. Joe Root co-founder and chief executive of Permutive, believes the end of third-party cookies and strengthening in data protection laws, such as GDPR, “has been the best thing to ever happen to publishers”. “It allows them to take control of their data,” he said. “In digital advertising, your data is what allows you to build a big business. That is the huge opportunity for publishers. The huge challenge is that they haven’t invested in their go-to market teams over the last ten years. So they are having to re-learn their relationships with advertisers, agencies and the whole ecosystem. You have this strange world where near term you have this absolute chaos for publishers, and long term this huge opportunity.”
Great to be featured in The Times alongside industry giants Bauer Media Group & Future to share our view on the path forward for publishers and advertisers post-cookie. Richard Tyler's article sheds light on the shift to direct-sold ads, third-party cookie chaos, and how innovative publishers recognise and act on the opportunity it presents. Publishers see incredible results via Permutive and through direct deals. Bauer has seen “anything up to a 53 per cent increase in engagement” in its ad campaigns since switching to work with Permutive. Publishers, such as Future, are well-placed to solve digital advertising's woes due to their value exchange with users. As our co-founder & CEO Joe Root puts it, "In digital advertising, your data is what allows you to build a big business." 🚀 #DigitalAdvertising #DataDriven #Innovation https://lnkd.in/eEPePXGC
How publishers are coping with an online advertising revolution
thetimes.co.uk
-
Marketing and Procurement Strategist | Team Head at Chain IQ Group AG | Driving Innovation and Strategy in Zurich 🚀
Interesting read on Adalytics report. Is this the next K2/ANA report? No matter the answer, it seems to be getting harder and harder for advertisers to safeguard their ad spend in a supply chain that is not incentivised to work in the interest of advertisers. #digitaladvertising #advertising #transparency
Research firm Adalytics published a contentious study this week, the results of which will add further pressure on Google by suggesting that it misled advertisers paying for advertisements on its video-sharing site YouTube. It is a study that Google contests but one that will add further pressure on the largest company in the online advertising industry as it braces for multiple government attempts to break up its $225 billion-per-year business, plus similar challenges from publishers. In this piece by Ronan S., we speak to Ruben Schreurs of Ebiquity plc.
Transparency woes mount, just as Google's antitrust pressures start to intensify
digiday.com
-
🤝 Google and X join forces to revolutionise online advertising! 🌐📱 The digital advertising game got a major upgrade with the collaboration between Google and X! 😎🤖🐦 This partnership is set to shake up the advertising landscape, and here's what you need to know: 🔥 X will host programmatic ads from Google, opening up new horizons for advertisers. 📊 Google Ads Manager will be used for online auctions, creating fresh opportunities for ad managers. 💰 It's a financial boost for X after some tough times, and Google gains a new advertising avenue. But there's more to it! This partnership could lead to exciting cross-platform collaborations in the digital advertising world. 🌐💡 While some critics worry about the impact, only time will reveal the true potential of this alliance. 🤔📈 Get the details here 👉 https://lnkd.in/ebGpKVnF (5 minute read) 📱💼🤝 #DigitalAdvertisingEvolution #GoogleTwitterAlliance
-
