PubMatic’s Post

How to unleash the potential of Luxury Marketing on LinkedIn? Don’t miss this article on the LinkedIn Ads blog to discover a platform where : 👍🏼 Engagement thrives 👜 Affluent audiences await Find out how to : 💍 Elevate your brand's presence 💥 Drive growth in the competitive luxury market And benefit from insightful market expertise from Sharannath Mohanram & Eliott SIEGLER Huge thanks to Emma Heiden & Tequia Burt for this amazing opportunity! #LuxuryMarketing #LinkedInStrategy https://lnkd.in/exZQrinr

🚀 Exciting News for Marketers: Hey LinkedIn fam! 👋🏼 I wanted to share some game-changing insights for all you marketing mavens out there. 🌟 Forbes is a true powerhouse. 💥 Here's why: 1️⃣ Precision Targeting: 2️⃣ Premium Inventory, Guaranteed: 3️⃣ Budget Optimization: 4️⃣ Brand Safety & Transparency: 5️⃣ Seamless Workflow: Let's connect and chat more your marketing efforts! 🚀 #ProgrammaticGuaranteed #DigitalAdvertising #MarketingStrategies #ROI #DataDrivenInsights #BrandVisibility #MarketingGameChanger #Programmaticdisplay #1stPartyAudience #Programmatic

Luxury brands take note: 176 million messages about luxury were posted on social media last year, a 35% increase from the previous year. While some brands may have left social media, they may regret missing out on the big impact that social media has on brand awareness and equity. Don't miss out on this opportunity to connect with your audience and stay top of mind. #luxurybrands #socialmedia #brandawareness #brandequity https://lnkd.in/eed58CqB

Navigating the New Luxury Landscape: Balancing Democratization and Exclusivity The luxury market is undergoing a transformation. The global middle class is projected to reach almost 4 billion in 2024, presenting a massive opportunity for luxury brands. However, attracting these new customers without diminishing the brand value for existing high-end clientele remains a challenge. Simply offering once-exclusive goods to a wider audience can erode the very essence of luxury - exclusivity and distinctiveness. Luxury brands can address this challenge by focusing on the concept of instrumental self-presentation. Consumers today use luxury goods to curate their online and offline personas. Instrumental self-presentation acknowledges this desire, focusing on how owning a product allows them to project a desired image and enhance their social standing within their social circles. Actionable Strategies for Luxury Brands - Targeted Marketing: Luxury brands should tailor their marketing for democratized products. Campaigns should focus on the social value of owning the product, emphasizing aspects like prestige, external display, and social acceptance. - Leveraging Aspirational Consumers: Partnering with aspirational figures and influencers can create a bandwagon effect, encouraging consumers to purchase goods desired by their social circles. - Reinforcing Brand Identity: Communication strategies should emphasize the product's positioning within relevant social networks. This allows traditional luxury consumers to maintain their desired image and social standing within their social circles. By implementing these strategies, luxury brands can achieve a win-win situation. Highlighting the social value of democratized products attracts new customers without undermining the brand's appeal to traditional luxury consumers. This creates a virtuous cycle of growth that expands the customer base while maintaining brand value across all segments. As a luxury brand consultant, I can help you develop strategies that enhance your brand's exclusivity, increase customer acquisition rates and maximize the enjoyment derived from owning your brand's products. Contact me today to learn more about how I can help your brand thrive in the evolving luxury landscape. #luxurybranding #luxurydemocratization #exclusivity #socialvalue #consulting

I had many discussions with colleagues and clients about the importance of creating a brand, as I had a first-row seat in watching, working with and learning from, some of the best luxury branding experts in the industry for the past 25 years. Sadly, in today’s fast-paced environment and reality, many executives are either not aware of what it takes or not willing to do what it necessary, to build a steady, sustainable, successful and valuable brand. Read below and take the time to read this fantastic article. “The one thing that makes luxury fundamentally different is the ability to create extreme value for clients. Extreme value depends on making a significant impact, inspiring people, touching their lives, and changing them. The brands that create most value are like cultural influencers; they create desirability because of the significant emotional connection they trigger. The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories and that needs to be relevant and authentic.” #luxury #jewelry #branding