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Looking to gain an understanding of retail media and build a solid strategy for integrating it into your marketing activities? Check out the Retail Media Best Practice Guide by Econsultancy, with perspectives from our very own Julie Jeancolas. https://lnkd.in/ekb-J7k3 #retailmedia

ICYMI: As Ad Spend Rises, Marketing Budgets Switch To Commerce – Retail Media (Forbes): Beth Ann Kaminkow Contributor. Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend. Globally, GroupM states that retail media will top television revenue in that year. Whatever the specific number, retail media is big business today, and […] #DOOH #digitalbillboards #digitalsignage

How to Make the Most of Your Retail Media this Financial Year? The age-old question. Econsultancy's Retail Media Best Practice Guide has been released - featuring core strategy insights from our very own CEO Troy Townsend and Chief Revenue Officer, Nick Hinsley. For marketers in particular, Troy outlines the necessity of adopting a retailer-agnostic strategy to ensure brands are reaching the correct audience at scale. In addition to this, “having the right data, reporting, and measurement to make the right decisions is key to success, as is making sure there is closed-loop reporting within the buy.” What exactly can retailers tangibly implement to kick off this new financial year? 👉A good #RetailMediaNetwork 👀 should offer inventory for ALL parts of the Advertising Funnel (Awareness, Consideration, Purchase and Loyalty), not just lower-funnel goals. This full-funnel approach gives advertisers a clearer opportunity to integrate with other channel activity. Click the link to the guide below to take advantage of game-changing insights set to transform your audience’s experience: https://lnkd.in/ekb-J7k3 Thanks to Neil Perkin for the feature. #BestPracticeGuide #RetailMedia #AdvertisingFunnel #Zitcha #RetailMediaPlatform #FullFunnel #Advertising