TripleLift’s Post

Discover how off-site advertising is shaping retail media trends, investment, and strategy in eMarketer’s exclusive white paper, “Why Off-Site Advertising Can Lead Retail Media’s Next Big Growth Phase,” created together with TripleLift. Don’t miss out on essential insights and analysis to elevate your retail media strategy beyond search and display ads. ➡️ Download the Findings here: https://bit.ly/3IaR86b #retailmedia #offsiteads #advertising 

Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science. Need Help in getting your ads out to the right people at the right time? Just ask! I'm here to help! #digitaladvertising #digitalcommerce #marketingandadvertising

Retail has the highest digital ad spend in 2023, with travel growing the most as a category. While overall spending is growing at the slowest pace in 14 years, it's just under 8% this year and is expected to pick up from 2024 to the end of 2027. Retail, consumer packaged goods, and financial services will account for more than half of all US digital ad spending this year. #digitaladvertising #adspend #advertisingtrends #vujadedigital #consumerpackagedgoods #financialservicesmarketing #retailmarketing

Check out our latest post in the Retail Media Network (RMN) series! 📊 Retail Media Networks (RMNs) are reshaping the landscape of digital advertising. Both retailers and advertisers are increasingly finding themselves using these platforms. 💻💡 In our initial post, we explored the fundamentals: - What are RMNs? 🤔 - What makes them unique? 🌟 - What are their essential components? 🔑 - What benefits do they offer? 🎯 In our second entry, we delved into the challenges of building such networks. 💪 For our final post, we zoom in on Display Advertising to answer: - What exactly is display advertising? 🖥️ - Why choose display ads? 💡 - How are these ads effectively marketed and sold? 💼 Don't miss it, click on the link below! 🔗 https://lnkd.in/duMsWY7R