Stop telling me you’re different for the same reasons everyone else is.
Over the past few months of venturing out to meet new and exciting brands, agencies and people... there’s one thing that’s really stood out.
Agencies are battling for the same thing. Talent. Diverse Talent. Diverse in demographic. Diverse in skill set.
Nothing new there.
One thing has changed though.
How we attract these people to your agency. How we tell your story.
No longer is it enough to have big accounts, a persuasive ECD/ CEO/ MD and a drinks trolley.
People want to see a culture that encourages passion, trust, vulnerability and honesty.
People want to see alignment in ambition.
People want to understand your compelling, clear point of difference.
How can you attract different talent if you don’t speak about what makes you different?
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2yOllie, thanks for sharing!
Brewing Director & Consultant | multiple World Beer gold Winner | Head Brewer at Dublin City Brewery
5yAgree
Global Digital Partner (Marketing and Sales) | Open Connector | Lifelong Athlete | Sustainability Advocate | Boston Maverick.
5yOllie Scott Very true! Both candidates and agencies need to be bold. They not only have to clearly articulate why they are different but also re-think what it means to be different. We all have to explore what is underneath our capabilities and examine our soul.