The ad industry is already buzzing about the new tools announced at the #GoogleNewFront, including instant deals — which allows marketers to configure customized deals with top publishers direct from the Display & Video 360 interface. Read Catherine Perloff's ADWEEK blog 👉 https://goo.gle/3y1th78
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
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http://g.co/marketingplatform
External link for Google Marketing Platform
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Updates
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Google is partnering with major media companies for the next era of streaming — unlocking new opportunities for marketers, as announced at the #GoogleNewFront. Read Dade Hayes’ Deadline Hollywood piece 👉 https://goo.gle/4bjln7p
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
https://deadline.com
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Automation can be a game changer for efficiency. Commitment optimizer is a new Google AI-powered feature in Display & Video 360 — designed to streamline the process of managing upfront and annual video commitments. Announced by Kristen O'Hara and Clare Ritchie at the #GoogleNewFront, it’s already helping agencies that have been testing it drive results, expanding access to premier deals to 5X more clients.
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At the #GoogleNewFront, Kristen O'Hara just announced the expansion of instant deals, a new tool for marketers to configure customized deals with top publishers right from the Display & Video 360 interface. Instant deals are already available for high-impact reservation YouTube placements like YouTube Select and Masthead — and soon they’ll be expanding beyond YouTube to major publishers like Disney. Learn more → https://goo.gle/3WlVlft
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At the #GoogleNewFront, we unveiled how Google’s Display & Video 360 has evolved to help marketers and media agencies win as streaming keeps transforming. Kristen O'Hara takes a closer look at how the updates will help you keep pace with ever-changing audiences ↓ https://goo.gle/3w6kcJR
Display & Video 360 updates from Google NewFront
blog.google
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Fresh from the #GoogleNewFront, we’ve got the most important insights, product announcements and tools brands need to be ready for the next era of CTV. Here are the highlights from Sean Downey, Discovery Inc’s Jill Steinhauser, and more →
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🛒Drive commerce forward with more control and transparency. The Hershey Company developed a custom geographic inventory-based bidding strategy with Display & Video 360 — resulting in a 10.3% weekly increase in sell-through rate. At POSSIBLE, we got into how you can keep up with the speed of consumer needs — and how AI can help put media to work for you. Discover how you can drive profitable growth with AI-powered commerce. #POSSIBLE2024
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First-party data is not just about compliance — it’s key to smarter, more effective campaigns in the post-cookie world. We rounded up takeaways from our Table Talk at POSSIBLE with Tew Boonyawan, Head of US Sector at Google. Here are three ways to set yourself up for success: ✅ Build a strong foundation with robust first-party data ✅ Accurately measure and attribute conversions ✅ Engage with relevant customers #POSSIBLE2024
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Streaming has transformed the way we watch — and buy media. As we enter the next era of CTV, we’ll be discussing how brands can unify their media, deliver privacy-preserving yet relevant ads, and maximize the power of Google AI — all at the #GoogleNewFront on April 29. Set a reminder for the livestream ↓ https://goo.gle/3JxZhm3
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What’s next in streaming? Find out in less than a week at the #GoogleNewFront. On our YouTube channel on April 29, learn how marketers are already responding to the new era of streaming — and finding their most valuable audiences across streaming content from YouTube, Disney Advertising, NBCUniversal, Paramount Advertising, and more. Set a reminder for the livestream ↓ https://goo.gle/3U4PicC