John Lewis recruits 1 million new customers amid return to profit
Charlotte RogersThe retailer claims value is still at the ‘centre of its gravity’, while work on a proposed pan-partnership loyalty scheme continues.
John Lewis Christmas ad achieves highest effectiveness score since 2020
Niamh CarrollThis year’s Christmas ad featuring Snapper the Venus flytrap has achieved John Lewis’s highest effectiveness score since 2020, according to System1; however, the ad has failed to land in the top 10.
John Lewis launches 2023 Christmas activity to drive ‘consideration to conversion’
Chris SutcliffeThe high street retailer’s 2023 Christmas campaign is the first created by Saatchi and Saatchi.
John Lewis teases its new Christmas ad
Niamh CarrollThe retailer has hinted at a festive ad hinged on growing traditions. It will be the first developed with new agency Saatchi & Saatchi.
Emphasising ‘the John Lewis difference’: Inside the Partnership’s choice of new agency
Niamh CarrollThe company’s customer directors tell Marketing Week it was Saatchi & Saatchi’s focus on differentiation, understanding of “the demands of modern retail marketing”, and its “smart, strategic, exciting” creative ideas that helped secure it the account.
John Lewis names Saatchi & Saatchi as new ad agency
Molly InnesAfter a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.
‘The right strategy for the future’: John Lewis’s top marketer on what comes next
Josh StephensonJohn Lewis customer director Charlotte Lock on why the brand’s solid foundations have led to improved footfall in 2023 amid plans to overhaul its loyalty and digital strategies.
‘We always follow the customer’: John Lewis’s marketing boss on its loyalty plans
Josh StephensonWith the development of its revamped pan-partnership loyalty proposition underway, the business is hoping to encourage more “cross-shopping” across John Lewis and Waitrose.
John Lewis preps revamped member offer as it hires first pan-partnership loyalty lead
Lucy TesserasTesco’s Emily Wells joins the John Lewis Partnership as head of loyalty to develop a new pan-partnership loyalty proposition, which is expected to launch in 2024.
John Lewis Partnership insists transformation plan ‘on track’ despite £234m loss
Molly InnesInflation hit the John Lewis Partnership “like a hurricane”, says chair Sharon White, with “strong sales” at John Lewis offset by declining sales at Waitrose.
Why the brand that saved Christmas lost some of its sparkle
Jon EvansAfter John Lewis revealed last week it would be parting ways with long-term agency partner adam&eveDDB, System1’s Jon Evans looks at what the retailer’s new agency can learn from the successes and failures of more than a decade of festive ads.
John Lewis Partnership to review ad strategy with search for new creative agency
Michaela JeffersonCreative agency Adam&eveDDB has rejected the opportunity to repitch, having been a driving force behind the retailer’s iconic Christmas ad campaigns for over a decade.
John Lewis merges customer director roles as Claire Pointon steps down
Michaela JeffersonPan-partnership customer director Charlotte Lock will take over responsibility for John Lewis’s customer activity, a year on from joining the business.
John Lewis fails to beat Asda in Christmas ad effectiveness rankings
Niamh CarrollJohn Lewis’s festive spot ranks low in a field of exceptionally high-ranking Christmas ads, but performs well for a purpose-focused campaign.
John Lewis drops the special effects for purpose-fuelled festive ad
Niamh CarrollTaking a cue from customer sentiment amid the cost of living crisis, John Lewis has swapped glossy effects for a simpler story highlighting the experiences of children in care.