The Gallagher Premiership is a product. Yuck. Yep, it is a business and its business is to pack the stadiums and draw a new generation of supporters to a sport that lost its way in England. The corporate cock-ups are well chronicled, the divisions between the various “stakeholders” have often knocked the action on the field into the less-read parts of the papers. The pandemic left scars.
Yet on the field the scars are fading. The game is entertaining and exciting. Yes, these words are curses to old diehards, but to those intent on making a success of the business, they are the central tenets for a revival of a club game that has suffered. Not everything is ideal quite yet. A ten-team league retains
