Kourtney Kardashian goes undercover in a fur coat and dark shades at a supermarket while promoting Lemme Curb which decreases sugar cravings
Kourtney Kardashian went on a shopping trip at Sprouts supermarket to promote her new supplement.
The 45-year-old, who was spotted shopping with her kids in Miami, appeared to be incognito in a faux fur leopard print coat, dark sunglasses and red gloves for the social media post.
Her shoulder length dark hair was pulled back in a half ponytail and she wore natural looking makeup.
'Dnd, shopping in progress,' was posted next to the snaps which featured the reality star holding a basketful of products, the latest of which is a new gummy she claims will help cut down on sugar cravings.
'Introducing Lemme Curb Soft Chews,' the company wrote on social media announcing the new product, calling it 'an innovative (and delicious) solution to help you manage unwanted cravings, overcome metabolic disruption, and support appetite regulation.'
Kourtney Kardashian went on a little shopping trip to promote her new Lemme supplement
The berry flavored gummy was announced Sunday, but won't be launched until Thursday, June 27, and interested customers will have to get on the Lemme waiting list for the chance to pay $30 for the 30-count supply.
In an interview with Women's Wear Daily, Kardashian's partner, Simon Huck said the formula for the chewable squares is the same as in the Curb capsules, which have been successful among the clientele.
'The Lemme community is obsessed with innovation. They’re always looking for the next format,' the public relations and marketing expert said.
'People like to take their products on the go and what’s so interesting and innovative about chews is they’re individually wrapped.'
'You’re heading out for the day and you want to put it in your pocket, in your purse. It’s perfect [for] cravings on the go.'
Both the chewable and the capsule contain chromium picolinate, sylvestre leaf, methylated B12 and phytonutrient fruit complex.
When launching the Curb capsule last year, Kardashian told the outlet, 'I wanted to launch Lemme Curb to help everyone get off the sugar roller coaster.
'Blood sugar spikes can cause fatigue and inflammation but they actually increase your cravings too.'
The influencer, 45, appeared to be incognito in a faux fur coat, dark sunglasses and red gloves for the social media post. 'Dnd, shopping in progress,' was posted next to the snaps which featured the reality star holding a basketful of her Lemme products
'Introducing Lemme Curb Soft Chews,' the company wrote on social media announcing the new product designed to cut down on sugar cravings. The chewable is made from the same formula as the Curb capsules
The berry flavored gummy won't be launched until Thursday, June 27, and interested customers will have to get on the Lemme waiting list for the chance to pay $30 for the 30-count supply
'Our breakthrough formulation uses natural and clinically studied ingredients to support healthy blood sugar levels and regulate glucose metabolism.'
Other products in the Lemme line have promised to help customers sleep better, improve digestive and vaginal health and smooth cellulite.
The influencer said she became interested in the health space and launched Poosh after being asked how she balanced work and homelife. Kardashian is mom to Mason, 14, Penelope, almost 12, and Reign, nine, from her relationship with former partner Scott Disick, 41. She shares son Rocky, seven months, with husband Travis Barker, 48.
After launching Lemme in September 2022, The Sun estimated The Kardashians star's health and wellness empire is worth a combined $65 million.
