Burger King launches its own $5 value meal - and fans point out it's better than McDonald's version
- Burger King's $5 meal deal is a sandwich, nuggets, fries and a drink
- It will launch earlier than a similar one from McDonald's
- READ MORE: McDonald's fans stunned at prices now compared to 10 years ago
Burger King is launching its own $5 meal deal - and it beats McDonald's version in several key ways.
Chains are reeling from falling customer numbers as Americans fed up with two years of price rises stay away.
'We are bringing back our $5 'Your Way Meal' as agreed upon with our franchisees back in April,' A BK spokesperson said. It is set to launch in early June.
Burger King's deal would include a choice of one of three sandwiches with nuggets, fries and a drink.
BK's deal comes as McDonald's plans an almost identical $5 meal bundle from June 25 for a month. Customers at the Golden Arches will get a either a McDouble or McChicken sandwich, fries, soft drink and four McNuggets.
But fast food fans say the BK deal has key advantages over its rival. It lauches soon, runs for 'several' months rather than just one and is tipped to be at almost all outlets.
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Burger King is launching its own $5 meal deal
DailyMail.com reported last week that not every McDonald's restaurant will offer the deal - with those that have higher labor and rent costs opting out.
We also told how the deal will only last for a month from June 25 - rather than all summer.
'Burger King is the king for a reason! Great that this runs most of the summer - and I heard it is in all its restaurants, not just some,' said fast food fan Andrea Smith.
US fast food chains are in a tussle to attract customers at a time when cost-of-living crisis has forced them to eat more meals at home, prompting companies to turn their focus on offering better promotions and deals to improve traffic.
Wendy's has launched a $3 breakfast meal - as a fast food price war looks to be heating up.
Burger King plans to run its offer for several months, the report said, citing the memo. Meanwhile, McDonald's promotion would run for about four weeks, Bloomberg News reported earlier.
Besides the $5 'Your Way Meal' the Burger King chain is testing two other value platforms that could be ready in the second half of the year, according to the report.
McDonald's missed profit estimates for the first time in two years in its latest quarter, with the company saying consumers turned 'more discriminating with every dollar they spend.'
In contrast, rival Restaurant Brands topped Wall Street expectations for quarterly results, driven by a revival in demand at its Burger King outlets.