Welcome to the Magnite Streaming portal of the Magnite Help Center.
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Magnite Streaming is a single platform that brings you the power, precision, and performance you need to make the most of streaming inventory across live, Video On Demand (VOD), addressable linear, Connected TV (CTV), and Over-the-Top (OTT).
Today, streaming services are watched by more viewers than traditional TV formats. Findings from Magnite’s 2023 Global Streaming TV research show that 83% of TV viewers are watching streaming TV.
As streaming TV attracts increasing viewership and ad budgets, it’s essential for media owners and advertisers to seize the streaming opportunity to meet greater demand. Magnite Streaming helps you meet the challenge of managing high-quality ad experiences across the video landscape, with new workflows, tools, and insights specifically designed to help media owners maximize their advertising inventory.
Magnite Streaming brings together sophisticated end-to-end features within one platform including:
Intuitive platform interface and streamlined workflows for deal creation and management, created for all users, from digital ad ops to senior revenue executives.
Comprehensive seller deal management capabilities to monetize all types of long-form video content.
Innovative technology to help publishers optimize live inventory, including the Live Stream Acceleration (LSA) tool.
Inventory curation tools purpose-built for video such as advanced podding, frequency capping, and upfront inventory management to assist campaign effectiveness.
Multi-faceted audience activation features including seller-defined audiences, third-party data integrations, and secure data matching.
Responsive reporting and dashboards that provide real-time alerts and insights.
Magnite Streaming heralds a new way of working with CTV and OTT, complementing our portfolio of platforms including DV+, Demand Manager, and SpringServe. Our Magnite Help Center is here to help you navigate this new platform.
For more information on navigating Magnite Streaming, please visit the The Magnite University Training Center and enroll in the Magnite Streaming UI courses. The courses include a UI overview, deal creation tutorials, information on reporting, troubleshooting, controls, and more.
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Thank you and we look forward to enhancing your day-to-day with Magnite!
